Style Burberry’s latest campaign between sport, dance and fashion

Burberry’s latest campaign between sport, dance and fashion

Andrea Tuzio
L'ultima campagna di Burberry tra sport, danza e moda |

After receiving the MBE (Member of the British Empire) for his commitment to the children of the weakest groups affected by the pandemic, Manchester United striker Marcus Rashford is one of the protagonists of Burberry‘s latest campaign, which brings together different creative worlds thanks to important figures from the world of sport, dance and fashion.

A splendid short film entitled “It’s about that fearless spirit and imagination when pushing boundaries”, directed by the French team of 4 directors Megaforce and styled by Katelin Arizmendi, leads the viewer to immerse himself in what seems to be a simple contemporary British context, everyday and absolutely normal gestures that suddenly turn into a dance of 4 dancers trying to dodge and repel large pieces of ice falling from the sky; reality and everyday life mixed with the dreamlike. 

The campaign’s garments such as outerwear, trench coats, quilted jackets, hooded puffers are all made of recycled nylon and as part of the campaign, the British brand has worked with various charities to support young people around the world who, due to the pandemic, and not only, do not have the means to secure a decent future, offering them the opportunity to build a better future. 

Written by Andrea Tuzio
Listen on