If love can reconcile Burger King and McDonald’s then it’s true that it wins over everything. 

A few days ago in Sweden, on the occasion of the Helsinki Pride which took place from 7 to 13 September, Burger King wanted to show its support to the protesters and the LGBTQ+ community with the campaign “Love Conquers All“. 

Several billboards appeared on the streets of the Swedish capital showing Burger King passionately kissing Roland McDonald. For years the two fast-food giants have been poking each other through bold campaigns and comparative advertising, like the one a few years ago called “The Not Big Mac’s” where McDonald’s sandwiches were mocked by his direct competitor, but this time they laid down their arms for a good cause. 

Kaisa Kasila, brand manager of Burger King Finland said: “We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins.”