In recent weeks, the phrase “we’re all in the same boat” has outraged millions of people. It is obvious that this is not the case. It is obvious that there are some areas slightly touched by the current health and economic crisis. But it is also obvious that there are many on this boat that seems to be sinking at a glance.
One of the sectors most affected by the current situation is certainly that of catering: between targeted lockdowns, early closures, spacings and safety standards to be maintained, to be able not to arrive in the red at the end of the month seems impossible.
While the scenario for the next few months does not seem to help, one of the largest fast-food chains in the world has decided to temporarily lay the hatchet (so to speak) against the competition and encourage its customers to serve their rivals.
The initiative originated a few days ago in England, with a post published by Burger King trying to convince consumers to go to McDonald’s, but also Subway, KFC and many others.
Other countries have also joined this call and just a few hours ago on the official profile of Burger King Italy was published a statement inviting Italians to order from their rival friend McDonald’s and other chains in our territory, such as the Panino Giusto, Spontini, Cioccolati Italiani and many others.