If there is one thing that Demna Gvasalia, Balenciaga‘s artistic director, has never bothered about, it is to choose a celebrity to associate with one of his advertising campaigns.
In this sense the creativity of the maison has always been clear and simple, very normal semi-professional guys or at first experience and reflecting the aesthetic that the Georgian designer has given to the brand owned by the French multinational Kering, since he has been creative director.

Apparently, however, things are changing because Cardi B is the new face of Balenciaga for the Fall/Winter 2020 campaign.

Taken during the lockdown, the New York native rapper was immortalized lying in her garden completely wrapped in a Balenciaga dress and surrounded by her daughter Kulture’s toys, including the new Neo Classic Bag.
The image is currently displayed on one side of the building of the Louvre Museum in Paris.
Next to Cardi B, for the FW20 campaign – of which more images have yet to be presented – we will also see Eliza Douglas and many other members of the creative community of the maison.