The public art project CHEAP, born in Bologna in 2013 presented its latest project, the name is ICONS and consists of a call for posters dedicated to deceased icons, emphasizing the widespread fetishism for mass mourning. This latest project also reconfirms one of CHEAP’s goals, which is to reappropriate public space by covering it with posters and generating dialogues with those who walk through them.
“If mourning is really the product of collective representations, we are interested in trying to test them in the format of the poster in the public space of the city: we want to do this starting from one of the obsessions that intrigue us, that for the death of icons of music, cinema, and entertainment. – say from CHEAP – We think that this monomania, which lies between the disturbing and the seductive, deserves our attention.“
The ICONS project has no strict guidelines; it is free and welcomes all kinds of proposals. The only rule? The icon chosen must be defunct and the portraits must be unedited. Artists can approach the project with their own personal style: sarcastic, reverential, surrealistic, realistic, funny and even with black humor.
The first “headstone” to be made is that of the absolute icon David Bowie, the British singer and actor who passed away on January 10, 2016.
From 238 applications received from 19 countries, 54 posters were selected, installed in the past few days (March 2023) and will be displayed on the streets of Bologna until the end of April. The artists include Claudia Argento, Matteo Nuti, Arianna Martucci, Manuela Capelli, Giorgia Lancellotti, Chenwei Xu, Gregorio Tossesan, Irene Mazzoleni, Caterina Laruccia, Riky, Balottaslayer and Sara Brienza.