The relationship with one’s own body, but especially with one’s own breasts, is not easy for everyone. For some it is a growing discovery, for others it is a source of embarrassment, for more it is a source of problems and for this reason it’s important to take care of it.
Check Them, the new awareness-raising campaign by Breast Cancer Now, reflects on this aspect and was created to make all women aware of breast cancer and to encourage them to adopt a serious and conscious attitude.

Created by the advertising agency Weber Shandwick and the London animation studio Strange Beast, the campaign tell the story of each woman’s relationship with her body, inform and encourage prevention.

Directed by the British director and motion designer Anna Ginsburg, Check Them is a journey through self-discovery, in the bodies of all women, between fears and insecurities.

Breast Cancer Now is a message of bracket and support. The hope is that all women in need can receive help, solidarity and the best possible care.

Look at the campaign and share it with everyone.

Words by Federica Cimorelli