The fact that you need to get your face out there to have more success is not so obvious, some mystery has always been appreciated and it still is in 2018.
Take as an example the Instagram account @checking_invoices: two women, whose identity is unknown, come from Greece to Italy, precisely in Milan where it seems they have their base, one is a stylist, the other one is a set designer and filmmaker, who invents herself as a photographer for the contents of the profile, and they create in 2016 a quite particular ode to fashion with 35k followers at the moment, where models are never showed completely, instead they’re made unrecognizable by colorful suits, often the most powerful pieces of the outfit. Emilio Pucci, Balenciaga, Vetements, Valentino, you name it and it has probably been worn for one of their shots on escalators, streets, squares, markets and so on, with some surprise of the passersby, used to see another kind of shootings. The fact that there’s the desire to mock and make more fun the classic vision of fashion and its industry is clear not just with that, the name of the account is indeed referred to the boring and recurrent activity of the stylists, to check the invoices of the requested items.
One thing is certain, creativity looks good with everything.