If you want to take a step forward, you have to lose your balance for a moment.
Move weight, flex your muscles, detach your body from the ground to regain stability. To tell the Radford 6” Waterproof Boot, Timberland‘s new model that revisits the iconic yellow boot with SensorFlex™ technology, and its Let’s Flex campaign, we made a shooting with models Paolo Faccio and Mario Perillo based on balance, flexibility and interaction between subjects and architecture.
A series of shots that defy the force of gravity and capture the art of slope. The subjects tilt along the precarious angle of the surrounding landscape, playing on the relationship with the physical laws that govern us.
The tension of potential energy creates a new balance.
Let’s Flex.
Credits:
Production: Collater.al
Photo: Martina Giovanna Bardot – @martinagiovannabardot
Video: Ivan Van Khokhlov – @vankhokhlov
