C.P. Company is more than just a brand for fans of the brand founded by Massimo Osti in 1971 and for sportswear enthusiasts in general. The exact same thing applies in reverse, in fact C.P. has dedicated a loyalty program to its fans that we told you about here.
C.P. Company’s Fall/Winter 2022 campaign fully expresses this sense of community, which is a key part of the Italian brand’s success and longevity, by celebrating 6 characters who are all different from each other in all aspects.
The face that introduced this FW22 campaign by C.P. Company is that of rapper Gué Pequeno, a longtime friend of the brand and a cult figure in the Italian rap scene.
Rounding out the line-up of characters involved are: streetwear legend François Girbaud, designer Linus Nutland, author and teacher Riaz Khan, high school student Marvin Miller and activist and filmmaker Alina Akbar.
Below you can take a look at Neil Bedford‘s shots taken for C.P. Company’s FW22 campaign.
