For the launch of the Fall/Winter 2024 collection, Moose Knuckles chose Dennis Rodman as the face of the campaign. Rodman—who had already collaborated with the brand in 2019—showcases his innovative, provocative, and unapologetic style, perfectly aligning with the essence of the Moose Knuckles brand.
This campaign also marks the debut of Carlos Nazario, who was appointed Global Creative Director of Moose Knuckles last year. In this campaign, Nazario seems to have successfully achieved his goal of combining a contemporary urban style while preserving the brand’s Canadian heritage, through the use of unique textures, interesting silhouettes, and a variety of styles.
For the campaign, Rodman’s hairstyle is instantly iconic: short hair with a pattern dyed in the shape of the Moose Knuckles logo in blue, while the rest of his hair is colored in various shades of pink, blue, and purple. This is paired with a brown fur coat and reflective sunglasses. Once again, Rodman’s personality perfectly matches the values and aesthetic of the Canadian brand.
