Art Diesel presents HAɄTE COUTURE, a campaign against the haters

Diesel presents HAɄTE COUTURE, a campaign against the haters

Giulia Pacciardi
Diesel hate couture | 1

The more hate you wear the less you care.
Diesel presents HAɄTE COUTURE and does so by bringing together some of the most controversial and “hated” artists of recent times.

Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini are the protagonists of a campaign whose aim is to take power away from the haters.
No one like them, in fact, has received insults for having published images on social media or have expressed their opinion that condemned them to the sword.
Each of the protagonists has chosen the worst of those rabid comments and Diesel, the first to have received hatred as a brand “dead” or “not cool anymore“, has created for them some items that are now part of the collection.
Nicki Minaj wears her nickname “The Bad Guy“, Gucci Mane “Fuck You, Imposter“, Bella Thorne “Slut” and Tommy Dorfman “Faggot“.

The whole project, born to condemn but also to teach us to take less seriously the free hatred that we have all received at least once, is told on social media, space where haters vent all their insane anger.
The actors of this campaign, in a series of video contents, get rid in an ironic but significant way of all the hatred received, showing how “the more hate you wear the less you care.”

But this isn’t over, because we’ve all received some negative comments and, maybe, to get rid of them and go further, there’s nothing better than buying an item whose proceeds will be donated to a charity program against bullying and cyberbullying. 

Diesel, in fact, has decided to allow anyone to customize the items of the collection with the worst insult received, managing to pull out something good even from something that is not good.


Diesel hate couture | 1 Diesel hate couture | 2 Diesel hate couture | 3 Diesel hate couture | 4 Diesel hate couture | 5

Written by Giulia Pacciardi
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