Since its opening in 2004, the multi-brand Dover Street Market concept store founded by Rei Kawakubo and Adrian Joffe has always churned out a series of collaborations that have attracted the attention of insiders and, of course, those of fans around the world.
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With a “cryptic” post on its Instagram accounts, DSM announced its upcoming collaboration with a true icon of the sneaker world, one of the most beloved silhouettes by true sneakerheads since its first release in 2001 and dad shoes par excellence, the New Balance 991.
A blurry and undecipherable image of the back of what will be the New Balance x DSM 991 but where you can read the DSM logo where we usually find the “991”.
Made in the historic British factory in Flimby – where New Balance MADE in UK shoes are made – this collaboration marks the 40th anniversary of New Balance’s production in the UK.
Dover Street Market reinterpreted the iconic New Balance gray by darkening it according to what is DSM’s minimal aesthetic.
The new New Balance x DSM 991s will be released on Thursday, April 14 in Dover Street Market’s physical stores and on the concept store’s E-SHOP.
