If you happen to come across a small group of elephants walking through London’s streets and parks at this time of year, it would be quite normal. This is the latest campaign by the non-profit organisation CoExistence.
CoExistence’s initiative in collaboration with The Real Elephant Collective aims to raise awareness of the dramatic situation elephants are experiencing, especially in India, where fewer and fewer are being counted every year.
But the commitment of the two organisations does not end here. The main reason why this animal species is seriously endangered in India is the increasing presence of Lantana Camara, a plant of South American origin, which has been present on Indian territory for some years now and is destroying the ecosystem.
This is why the giant elephants that invaded the British capital were hand-built by men and women from the indigenous communities of Tamil Nadu using Lantana Camara leaves.
In this way, the project not only raises awareness of the issue among Western citizens, but also directly helps the Indian people.
CoExistence’s goal is to install around 500 sculptures around the world, and to start with they have set off from London where, like any self-respecting herd, over 100 are moving from one part of the city to another, from Sudeley Castle Gardens to Duke of York Square and Pavilion Road. The whole herd is expected in Green Park on 6 July.
To support the cause you can donate, buy or adopt one of the sculptures and the money raised will be used to protect the elephants and restore a healthy environment for their survival.