Art Emiliano Ponzi’s VR illustration for Pirelli
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Emiliano Ponzi’s VR illustration for Pirelli

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Giulia Guido
Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

Data Meets Passion is the theme of 2017 Pirelli Annual Report, focused on the company digital transformation, the craft-digital experiences of 5 Italian makers and, in general, the role played by the digital in the today society.

Pirelli called Emiliano Ponzi, one of today’s leading illustrator, to provide an artistic interpretation of these stories. The Italian artist challenged himself and his work with the latest frontier of digital illustration: the virtual reality. For the occasion he has designed five 360° synesthetic virtual rooms using the Google Tilt Brush technology. Each room interprets the story of a contemporary revolution: the digital transformation undertaken by 5 Italian entrepreneurs who saw in the digital the way to reshape their traditional businesses sector.
For example, one of these stories talks about the Druetta brothers, two younger upholsterers, who revamped the family business with 3D design and a virtual room can see their finished product.

You can find the 3D experience on Pirelli official website and on Emiliano Ponzi’s official website.

[youtube]https://youtu.be/jbAkFxZat1c[/youtube]

Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

[youtube]https://youtu.be/NOfCT7vs1nI[/youtube] Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

[youtube]https://youtu.be/CAAv3nyJw1k[/youtube]Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

[youtube]https://youtu.be/W9ca0OqH8NQ[/youtube]

Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

[youtube]https://youtu.be/SI79O2C7IfU[/youtube]

Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al Le illustrazioni in 3D di Emiliano Ponzi per Pirelli | Collater.al

 

Art3Dartdesigndigital artdigital illustrationillustrationvideo
Written by Giulia Guido
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