If Made in Italy and Italian fashion in general have become a point of reference all over the world, part of the credit must be given to the “Prince of Prints”, Emilio Pucci.
A story of nobility, charm and refinement that began in 1914 in Naples where Emilio Pucci, Marquis of Barsento, was born into a family of Florentine nobility.
Designer, aviator, multi-decorated Italian politician, military ace and expert skier – to the point of being selected by the national Olympic skiing team and participating in the 1936 Winter Olympics, Emilio Pucci represents the Italian eclecticism of the beginning of the century that has distinguished the history of our country.
Because of his skiing ability, he won a scholarship to Reed College in Oregon for which he designed the uniform of the university’s ski team where, in 1937, he completed his master’s degree in social sciences.
Immediately after this experience he embarked on an old ship and went around the world, in defiance of the Italian military authorities who accused him of renunciation of military service.
Once resolved the quarrels with the justice, he became passionate about aviation and joined the Royal Air Force in 1938 for which he served from 1938 until 1943.
After the Second World War, he moved to Sestriere where he began working as a ski instructor, but soon left Piedmont to return to Florence. His predisposition for drawing and the sketches he made for the Reed College ski team, led him to take an important interest in the world of fashion, revealing almost immediately the incredible genius and infinite creativity that will distinguish the entire life of Emilio Pucci.
His career exploded almost by chance when, in December 1947, the well-known American fashion magazine Harper’s Bazaar published a shot of him by fashion photographer Toni Frissell, who immortalized him in the ski suit he designed for a friend of hers and distinguished by fluorescent colors, incredibly modern for the time.
The success was practically immediate and led him to create women’s clothing, opening his first boutique on the beautiful island of Capri in 1950.
He participated in the first fashion show ever organized on February 12, 1951 by Giovanni Battista Giorgini at Villa Torrigiani in Florence.
Prints with unique and original motifs and bright colors, optical patterns, bold colors, fabrics of the highest level, as soft as organza, silk and gabardine, were from the beginning the peculiarities of Pucci’s work.
Jacqueline Kennedy, Elizabeth Taylor and Marilyn Monroe were in love with Emilio Pucci’s different and innovative aesthetics – Monroe was even buried wearing a dress signed by the Florentine designer.
The headquarters of the maison that bears his name is still the old family palace in Via de’ Pucci, symbol of refinement and aesthetic sense.
Emilio Pucci defined the aesthetic canons of his maison and became an absolute reference point of international fashion until 1992, the year in which he disappeared and the management of the maison was entrusted to his daughter Laudomia.
In 2000 came the acquisition by the LVMH group which triggered a series of changes of creative directors who over the years have tried to re-interpret Pucci’s original vision by contextualizing it from a temporal point of view without ever forgetting the starting point: from Stephan Janson to Christian Lacroix, from Matthew Williams to Massimo Giorgetti up to seasonal guest designers such as Christelle Kocher.
Emilio Pucci was a giant of Italian fashion, a forerunner of the times that laid the foundation for what we now know as sportswear, nothing to add but THANK YOU!