The celebrations for END.’s 20th anniversary continue with a capsule collection in collaboration with Aries. It’s a collection that looks like it came straight out of a 1990s arcade, featuring psychedelic graphics, camo, drift racing, and underground motorsport vibes. The END. x Aries Arcade collection will be available starting today, Monday, May 26, on endclothing.com and in END.’s flagship stores in cities like Milan, London, Manchester, Glasgow, and Newcastle.



The name says it all: Arcade. A nine-piece line that pays tribute to the golden era of arcades and the over-the-top pop culture of the late ’90s and early 2000s. It has everything: the adrenaline of racing video games, pit crew-inspired prints, and NBA-style mesh jerseys remixed with the iconic Aries logo in motocross style. All of it infused with the raw, outsider attitude that has always defined the brand founded by Sofia Prantera.


Key pieces include a shorts and t-shirt set in Airtex mesh with metallic net-style prints and wave graphics, classic tees in white, black, and real-tree camo, and a series of accessories that elevate the collection even further. Think a scarf-column reinterpreted in neon green with a racetrack fence effect, or socks and caps with contrasting cobalt blue and lime color details.


Rounding it all off is the campaign shoot: no artificial sets, just a real arcade, with bumper cars, strobe lights, and pure visual chaos. A throwback to afternoons spent among arcade cabinets and tokens, where the only goals were to race fast, dream big, and have even more fun.
