ERL has a new collection, Hollywood Forever, designed by Eli Russell Linnetz, and it delves into the dark side of Hollywood, embracing that timeless, decadent elegance that continues to captivate. Set in the nightlife of 1983 Los Angeles, the collection follows The Vamps, a band of young vampires doomed to roam the Sunset Strip for eternity. These characters embody rebellion and freedom, thriving on rock concerts and nocturnal adventures.

The collection includes artisanal clothing and accessories crafted in Venice Beach. Standout pieces feature tailored suits with hand-airbrushed portraits of James Dean, Marilyn Monroe, and Elizabeth Taylor, alongside modern reinterpretations of black chiffon and vintage lace gowns. With recycled, vintage, and dead stock materials, the collection captures the grunge and glam spirit of past decades.

The Hollywood Forever campaign was shot in Eli Russell Linnetz’s studio in Venice Beach, focusing on a cinematic and gothic aesthetic that evokes the dark allure of Los Angeles. Each image tells a story, featuring well-known figures from the local skater, surfer, and music scenes, all part of the ERL collective. The atmosphere reflects a damned Hollywood, with transgressive and decadent looks that capture the disillusionment and charisma of Californian nights.

Available in limited edition on erl.store, the collection showcases exclusive pieces, such as patchwork hoodies, punk alpaca sweaters, and punk jewelry created in collaboration with artist Tom Binns.