A few days before the end of summer and in concomitance with the Milan Fashion Week, Fendi inaugurates its first pop-up ice cream parlour, born from the renewed collaboration with Steccolecco, the famous ice cream parlour born in Rome a few years ago. 

At the Central Station of Milan, in Piazza Duca D’Aosta, 1, until October 14 you can enter the small temporary and taste the beautiful ice cream that for the occasion have been costumed with the most famous textures of the brand and decorated with the iconic logo with the double F. 

We would like to point out that although the shape of the “Steccolecco” recalls that of the icicles, those offered by the Roman company are real ice creams, as they have the presence of milk inside. 

The Steccolecco by Fendi could become the inevitable accessory of this Fashion Week.