Foot Locker has introduced The Heart of Sneakers, its new global platform that accompanies this year’s holiday campaign. It’s a true celebration of sneakers and the community that revolves around this passion.

«For almost 50 years, the authentic bond that connects us to sneaker culture and our customers is the magic behind Foot Locker,» aid Kim Waldmann, Global Chief Customer Officer at Foot Locker.«Through the global platform, ‘The Heart of Sneakers,’ created in collaboration with Preacher, our reference advertising agency, we will continue to put the heart of our company’s DNA at the forefront of communities worldwide, creating an unprecedented experience».