“An infinite journey has no origin and no end, but is a perpetual coming into being; an eternal transition from zero to one”.
With these words the Japanese outdoor brand Goldwin presents its new project, made official during the Rakuten Fashion Week in Tokyo, called “Goldwin 0”.
This new initiative of Goldwin aims to make a quantum leap in the concept of capsule collection or collaboration, as well as wanting to exist beyond labels and categories.
“Goldwin 0” represents a continuous research, through technology, science and nature, of beauty linked in a double way to the quality of the products.
IlThe project, conceived by Julia Rodowicz and Jean-Luc Ambridge also thanks to the entire Japanese team of Goldwin and the London-based design studio OK-RM founded by Oliver Knight & Rory McGrath, focuses on the concept of traditional craftsmanship without neglecting technological innovation.
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“Goldwin 0” uses only materials that have minimal environmental impact. This is just a starting point on a journey towards sustainability that must never stop.
Goldwin also made a short film to tell the story of the project, which you can watch here.