Impero, London-based communications agency, asked members of its team to share their experiences and concerns about the world of post-lockdown. The team chose eight nice tips and turned them into posters, covering the city.
“We wanted the advice to come out when you needed it most, so we borrowed from the simple visual style of the pop-up windows of the 1990s, which gave us a nostalgic and comforting look, as well as being good at animation.
So the agency has wallpapered its city with colorful posters with phrases like: “Remember to disinfect your rims after clinking glasses” or “Don’t shake hands, bump fists, then explode fists to kill germs!”.
But Impero didn’t just create posters and animations, it “hacked the streets of London” with “augmented reality” allowing people to see the relevant tips depending on where they are. Pubs, restaurants, offices and police stations, a useful and nice tip for every place you are.