The collaboration between Starbucks and fragment design

The collaboration between Starbucks and fragment design

Andrea Tuzio · 2 weeks ago · Style

In Tokyo and precisely in the coolest and most famous district of the city, Shibuya, the new Rayard Miyashita Park shopping mall is now becoming a fixed destination for both the citizens of the Japanese capital and tourists visiting.

Like any self-respecting mall, Rayard Miyashita Park finally has its Starbucks, for which a capsule collection has just been launched in collaboration with fragment design, the brand founded by streetwear legend Hiroshi Fujiwara.

The collection includes a set of bottles and glasses and two T-shirts, both accessories and t-shirts have a simple and minimal design: each bottle and each of the glasses has the classic Starbucks logo in relief, the fragment logo and the shorthand for Miyashita Park (MYST) as decoration. The two T-shirts, one in white and the other in black, are even more basic and feature the names of the brands involved in this collaboration.

The new Starbucks headquarters at Rayard Miyashita Park in Tokyo opened yesterday and you can buy the products of the collaboration.

The collaboration between Starbucks and fragment design
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The collaboration between Starbucks and fragment design
The collaboration between Starbucks and fragment design
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Nike opens the doors of the House of Innovation in Paris

Nike opens the doors of the House of Innovation in Paris

Andrea Tuzio · 1 week ago · Style

After New York and Shanghai, Nike inaugurated the third seat of the House of Innovation and did so in the heart of Paris, at 79 Avenue des Champs-Elysées, in a historic building dating back to 1928.

Spread over 4 floors and 2400 square meters, the House of Innovation 002 aims to offer consumers a totally immersive and digital experience thanks to the many opportunities that the new Nike flagship offers customers.

The new store will offer the largest assortment of Nike sneakers in Europe, Nike members will have exclusive access to the various releases, every aspect of the shopping experience has been designed to be as user-friendly as possible, in fact each floor is dedicated to a different category with exclusive services such as “Kids Pod”, a space dedicated to interactive games for children, or “Bra Fit by Nike” for women. 

The House of Innovation 002 is also a step towards the goal that Nike has set itself with the Move to Zero project, to completely reduce emissions and zero waste production. 85,000 kilos of recycled material were used to furnish the 4 floors of the store. In addition, the new Parisian flagship is powered entirely by renewable energy thanks to the partnership with Iberdrola, a Spanish company and world leader in the production of wind energy. 

The House of Innovation 002 in Paris opened its doors today, July 30th at 10:00 am.

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Nike opens the doors of the House of Innovation in Paris
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Nike opens the doors of the House of Innovation in Paris
Nike opens the doors of the House of Innovation in Paris
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“The Dancing Kid”, Celine’s SS21 Homme collection

“The Dancing Kid”, Celine’s SS21 Homme collection

Andrea Tuzio · 1 week ago · Style, Style

At the French circuit Paul Ricard in Le Castellet, which usually hosts the French stage of the Formula 1 championship, Hedi Slimane presented the Homme Spring/Summer 2021 collection “The Dancing Kid” by Celine.

Adolescence as the fulcrum of the story, a praise to the generation of the E-boys who, forced into their homes during the lockdown period, gave vent to their creativity through dance, in a sensitive and delicate way, posting their performances on TikTok.

“The Dancing Kid” represents just that, a sort of representation of the contemporary teenager who, according to Hedi Slimane, represents the prototype of contemporaneity.
An imperturbable generation, that Z generation, forged on social networks, “a candid portrait of a generation that took advantage of imprisonment to establish itself and emancipate itself creatively”, said the creative director of the French fashion house. 

The looks of the show shot on July 19, reflect the new aesthetic codes of adolescence inspired by the skate culture and at the same time winking at the grunge culture of the 90s.

Ripped and ruined jeans, fluorescent acetate jackets, other sequined jackets, pants with animalier patterns, oversized cardigans, giant knitted ponchos, bucket hats, baseball hats and helmets, all these garments could easily come from any wardrobe, which is often a chair, of any contemporary teenager. 

The soundtrack that accompanies the entire show was specially curated by 22-year-old rapper Tiagz who produced an ad hoc version of the piece “My name is Tiago”.

A show that has also intertwined trust and energy in the future, with the hope that the young people, protagonists of this Homme Spring/Summer 2021 collection by Celine, will once again become the Dancing kids no longer forced into their bedrooms but free to dance in clubs and discos around the world, because that would mean that we will have put this difficult period behind us.

“The Dancing Kid”, Celine’s SS21 Homme collection
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“The Dancing Kid”, Celine’s SS21 Homme collection
“The Dancing Kid”, Celine’s SS21 Homme collection
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The collaboration between NEEDLES and Hammer & Lapstone

The collaboration between NEEDLES and Hammer & Lapstone

Andrea Tuzio · 1 week ago · Style

The collaboration between NEEDLES, Hammer & Lapstone boutique in Philadelphia and the NBA team from the city of Pennsylvania the 76ers, with an exceptional model, the basketball legend from the city of brotherly love, Allen Iverson, has just been presented.

All proceeds from the sale will be donated to the Urban Affairs Coalition, a charity that supports government and business initiatives to improve the quality of life in urban communities.

The tracksuit is characterized by black as the dominant color and red and blue stripes, the social colors of the Philadelphia 76ers. A true all-time basketball legend and symbol of the city, the MVP of the 2001 regular season and Hall of Famer, Allen Iverson, was chosen to present this collaboration.

The NEEDLES logo is embroidered in gold and is placed on the upper left chest, while the LAPSTONE brand is just below, the co-branding is repeated on the left side of the pants. 

The Lapstone & Hammer x 76ers x NEEDLES tracksuit will be available online on the Lapstone & Hammer website from August 1st.

The collaboration between NEEDLES and Hammer & Lapstone
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The collaboration between NEEDLES and Hammer & Lapstone
The collaboration between NEEDLES and Hammer & Lapstone
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The Fall 2020 lookbook by Palace Skateboards

The Fall 2020 lookbook by Palace Skateboards

Andrea Tuzio · 1 week ago · Style

After a series of previews, Palace Skateboards finally presented the Fall 2020 lookbook.

The shots by photographer Angelo Pennetta are simple and essential and perfectly reflect the aesthetics of Palace.
The models chosen to present the garments are the members of the London-based brand’s skate team Lucien Clarke, Kyle Wilson, Charlie Birch, Heitor Da Silva and Dino Da Silva wearing: technical outerwear, hoodies, jeans jackets, bucket hats, an eco fur coat, tracksuits, a short-sleeved shirt, a vest, T-shirt, short-sleeved polo shirt, long sleeve, sweatshirts that recall the hockey aesthetic, a leather jacket in collaboration with Avirex and many other items marked with the classic Tri-Ferg logo and the Palace lettering.

The Fall 2020 collection of Palace Skateboards will be available from August 7th at the Palace physical stores and on the brand’s official webstore

Below you can take a look at the whole lookbook.

The Fall 2020 lookbook by Palace Skateboards
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The Fall 2020 lookbook by Palace Skateboards
The Fall 2020 lookbook by Palace Skateboards
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