The history and success of Arc’teryx

The history and success of Arc’teryx

Andrea Tuzio · 1 year ago · Style

On the occasion of Paris Fashion Week, the Off-White™ show, entitled “Slightly Off”, presented the womenswear collection Fall/Winter 2020. A certain amount of attention was focused on yet another Air Jordan revisited by Virgil Abloh, specifically an Air Jordan IV in the “Sail” shade, already exhibited at the “Figures of Speech” exhibition at the MCA in Chicago.

But what caused the most uproar was to see sumptuous dresses on the catwalk, with wide skirts, unstructured, swallowed up – thanks to the splicing technique – by the jackets of the outdoor brand that, more than any other, is climbing to the mythical peak of high fashion, Arc’teryx.

Contemporary trends are clearly mixing all the styles related to the fashion world (streetwear, gorpcore, workwear, etc.), and what comes out is continuous and accelerated contamination, which sets no limits to what can be created.

From this point of view, outerwear, and all technical clothing, stands out clearly and yesterday’s fashion show is an empirical example.

The attention around Arc’teryx was deflagrated during the Future Forum in New York organized by Nike in early February when Drake and Virgil himself showed up in a front row with two identical Arc’teryx LEAF jackets.

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“in plain sight” JIM JOE 20

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But what exactly is Arc’teryx? Where does it come from? What’s its history?
In the middle of the Canadian mountains, in 1989 in North Vancouver in the British Columbia area, Dave Lane, a mountaineer, was not satisfied with the climbing products on the market until now and decided it was time to produce his own.

He founded Rock Solid Manufacturing and began making climbing harnesses and bags to contain magnesite, which is essential for climbing, all within his own home. Shortly afterward he decided to take advantage of his friend and colleague Jeremy Guard‘s enormous knowledge and experience in climbing, and it was here that the legend of the “Dead Bird” was born.

In 1991 Lane and Guard decided to change the name of the company, inspired by Archaeopteryx, an extinct genus of dinosaur, a transient form between feathered dinosaurs and modern birds that is considered the oldest known bird. The choice fell on this specimen, to reflect the vision of the company and its founders: to create a breakthrough evolutionary innovation in the outdoor field, just like Archaeopteryx, which served as an evolutionary bridge between terrestrial feathered dinosaurs and early birds.

The logo is the brainchild of graphic designer Michael Hofler and depicts “the Berlin specimen”, a fossil discovered in 1875 by Jakob Niemeyerl, the most complete skeleton of this specimen to date.

The turning point from a production point of view came when the company managed to obtain a license to use GORE-TEX® from W.L. Gore & Associates, thanks to which it implemented a new line, the Arc’teryx LEAF (Law Enforcement & Armed Forces).
Of military derivation, some articles of this line are still made “imitating” the jackets of the armed forces from which they derive, while others are produced following military specifications.

Arc’teryx has also been involved for years in a number of initiatives to raise awareness of environmental and social issues, such as the worldwide “bird’s nest” campaign. For an entire weekend, Globetrotter volunteers in Cologne, Germany, made a series of raincoats using leftover GORE-TEX® laminate left unused during the production of jackets at the Vancouver plant. The raincoats, which are waterproof and windproof, were then distributed to homeless people in the German city.

The impact and enormous success of the Canadian company in the streetwear world, and therefore in the fashion world in general, is mainly due to two reasons: first of all the incredible quality and centrality of the performance concept and secondly the affordability. Most likely, what we saw yesterday during the FW20 womenswear show of Off-White™, is just a small piece of a much bigger asteroid, ready to make an impact on the planet of high fashion in this 2020.

The history and success of Arc’teryx
Style
The history and success of Arc’teryx
The history and success of Arc’teryx
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Hypnotic and sensual photography by Steven Gindler aka Cvatik

Hypnotic and sensual photography by Steven Gindler aka Cvatik

Buddy · 2 days ago · Photography

What we know about others is first of all what we see, what our eye and the analysis of appearances translates about a person. There is no direct access to someone’s true personality that doesn’t pass by appearances. And so the photographic portrait, the ability to express a person through his image, is nothing more than an interpretation that passes through an artistic intuition. A filter of a filter that must be able to provoke (attraction, curiosity, tension, discomfort …). It is the ability to guess the appearance.

This is perhaps what makes the shots of photographer Steven Gindler aka Cvatik so attractive. His ability to build a tension between his eye, the subject and the viewer. Not just description, but awareness of the disturbance that one wants to impress in the image, the ability to expand it and build it artfully.

His images are charged, nostalgic, decadent, sensual, disturbing. Almost always simultaneously.

“Photography, in every sense, is literally my life. I try and take my camera with me everywhere, and create a new adventure for myself everyday.”

Follow his instagram profile.

La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
La fotografia ipnotica e sensuale di Steven Gindler aka Cvatik
Hypnotic and sensual photography by Steven Gindler aka Cvatik

All photography copyright Steven Gindler

Hypnotic and sensual photography by Steven Gindler aka Cvatik
Photography
Hypnotic and sensual photography by Steven Gindler aka Cvatik
Hypnotic and sensual photography by Steven Gindler aka Cvatik
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Moulding, Prue Stent and Honey Long fluid bodies

Moulding, Prue Stent and Honey Long fluid bodies

Buddy · 1 day ago · Photography

With the Moulding project, photographer Prue Stent and artist Honey Long explore the ambiguity of representation through fluid and sinuous bodies.

Figures wrapped in fabrics that compress and stretch them, play with the idea of classical form, scrapping it and making it dynamic, transient and ambiguous. A project that partly remembers the work Unique Forms of Continuity in Space of the sculptor Boccioni, symbolic representation of the movement of fluidity that rejected the traditional sculpture.

The material that envelops the bodies expands them and deprives them of weight while hiding the forms and their identity. Constrained and stifled, however, figures are at the same time liberated in an alternative dimension of dream and immateriality.

As in Soft Tissue everything is mentioned and left to the spectator’s eyesight.

Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, i corpi fluidi di Prue Stent e Honey Long | Collater.al
Moulding, Prue Stent and Honey Long fluid bodies
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Moulding, Prue Stent and Honey Long fluid bodies
Moulding, Prue Stent and Honey Long fluid bodies
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All for the Gram – Under Milano

All for the Gram – Under Milano

Giulia Guido · 19 hours ago · Photography

For this edition of All for the Gram, the column on Instagram profiles to follow, we decided to change it up a bit. Today’s is not just a profile, but a photographic project led by Sardinian photographer Tiziano Demuro and Sicilian photographer Sergio Raffaele.
“Under Milano”, this is the name of the project, was born in 2018 from the desire of Tiziano and Sergio to work on a common project, combining the interest of both of them in the metropolitan environment, from the platforms to the escalators to the trains. 

Without a shadow of a doubt, Milan’s underground is a fascinating place where every day the lives of millions of people intertwine for a few minutes, just long enough to get to their destination.

It is a real place of transition that everyone experiences differently: some people take it every day and always know exactly where to go, where to stand on the platform and how long the stops last; others use it for the first time and are hesitant, do not know how to put their ticket in and stand on the left on the escalators; others stay for a short time and others have to make longer journeys, perhaps in the company of a good book. 

In short, there is something poetic and melancholic about it: for a short time it doesn’t matter what you are going to do, you are there, sitting or standing trying not to fall, with everyone else, but each on his own. 

With Under Milano, Tiziano and Sergio strive every day to capture those everyday moments, those little things that characterise the life that flows underground, in photographs that seem to come from another era and that make everything so beautiful. 

We’ve selected a few shots, but follow Under Milano on Instagram to see them all and don’t miss the next ones. 

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Under Milano
Under Milano
All for the Gram – Under Milano
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Dirk Haas’s nude Polaroids

Dirk Haas’s nude Polaroids

Giulia Guido · 18 hours ago · Photography

Looking at Dirk Haas‘ photographs, it seems almost impossible to imagine that his career began with landscape photography and then later as a wedding photographer. The real change of direction came in 2016, when he decided to start experimenting with analogue photography, thus moving from a very fast and immediate technique to a slower one, both in the making and in the developing phase. 

This change also necessitated a change of subjects, the ones he was used to didn’t fit in with analogue photography, and having always been fascinated by people and faces he started making artistic portraits and nudes. 

These subjects were immediately in line with analogue and the Polaroid 600SE and SX70 he was given as gifts, as well as his ability to capture the right moment and create an understanding with his subjects. 

His photographic production now offers shots that are almost stolen, in which we can almost see and feel the intimacy of the moment in which they were taken and in which female beauty is enhanced to the maximum. 

Read also: Julia Buruleva’s surreal and bizarre shots

Check out some of his shots below and visit Dirk Haas’ website and Instagram profile to find out more! 

Dirk Haas’s nude Polaroids
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Dirk Haas’s nude Polaroids
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