The history and success of Arc’teryx

The history and success of Arc’teryx

Andrea Tuzio · 1 year ago · Style

On the occasion of Paris Fashion Week, the Off-White™ show, entitled “Slightly Off”, presented the womenswear collection Fall/Winter 2020. A certain amount of attention was focused on yet another Air Jordan revisited by Virgil Abloh, specifically an Air Jordan IV in the “Sail” shade, already exhibited at the “Figures of Speech” exhibition at the MCA in Chicago.

But what caused the most uproar was to see sumptuous dresses on the catwalk, with wide skirts, unstructured, swallowed up – thanks to the splicing technique – by the jackets of the outdoor brand that, more than any other, is climbing to the mythical peak of high fashion, Arc’teryx.

Contemporary trends are clearly mixing all the styles related to the fashion world (streetwear, gorpcore, workwear, etc.), and what comes out is continuous and accelerated contamination, which sets no limits to what can be created.

From this point of view, outerwear, and all technical clothing, stands out clearly and yesterday’s fashion show is an empirical example.

The attention around Arc’teryx was deflagrated during the Future Forum in New York organized by Nike in early February when Drake and Virgil himself showed up in a front row with two identical Arc’teryx LEAF jackets.

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“in plain sight” JIM JOE 20

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But what exactly is Arc’teryx? Where does it come from? What’s its history?
In the middle of the Canadian mountains, in 1989 in North Vancouver in the British Columbia area, Dave Lane, a mountaineer, was not satisfied with the climbing products on the market until now and decided it was time to produce his own.

He founded Rock Solid Manufacturing and began making climbing harnesses and bags to contain magnesite, which is essential for climbing, all within his own home. Shortly afterward he decided to take advantage of his friend and colleague Jeremy Guard‘s enormous knowledge and experience in climbing, and it was here that the legend of the “Dead Bird” was born.

In 1991 Lane and Guard decided to change the name of the company, inspired by Archaeopteryx, an extinct genus of dinosaur, a transient form between feathered dinosaurs and modern birds that is considered the oldest known bird. The choice fell on this specimen, to reflect the vision of the company and its founders: to create a breakthrough evolutionary innovation in the outdoor field, just like Archaeopteryx, which served as an evolutionary bridge between terrestrial feathered dinosaurs and early birds.

The logo is the brainchild of graphic designer Michael Hofler and depicts “the Berlin specimen”, a fossil discovered in 1875 by Jakob Niemeyerl, the most complete skeleton of this specimen to date.

The turning point from a production point of view came when the company managed to obtain a license to use GORE-TEX® from W.L. Gore & Associates, thanks to which it implemented a new line, the Arc’teryx LEAF (Law Enforcement & Armed Forces).
Of military derivation, some articles of this line are still made “imitating” the jackets of the armed forces from which they derive, while others are produced following military specifications.

Arc’teryx has also been involved for years in a number of initiatives to raise awareness of environmental and social issues, such as the worldwide “bird’s nest” campaign. For an entire weekend, Globetrotter volunteers in Cologne, Germany, made a series of raincoats using leftover GORE-TEX® laminate left unused during the production of jackets at the Vancouver plant. The raincoats, which are waterproof and windproof, were then distributed to homeless people in the German city.

The impact and enormous success of the Canadian company in the streetwear world, and therefore in the fashion world in general, is mainly due to two reasons: first of all the incredible quality and centrality of the performance concept and secondly the affordability. Most likely, what we saw yesterday during the FW20 womenswear show of Off-White™, is just a small piece of a much bigger asteroid, ready to make an impact on the planet of high fashion in this 2020.

The history and success of Arc’teryx
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The history and success of Arc’teryx
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The intimate and natural shots of Igor Brehov

The intimate and natural shots of Igor Brehov

Emanuele D'Angelo · 3 days ago · Photography

It is only through chemical-physical or digital processes that we are able to obtain, using a camera of course, the image of people, objects or anything else. A very precise moment that remains there, forever, available to all, a real trace of our passage.

But there are only a few photographers capable of going beyond, beyond the lens, beyond the single shot. There are photographers like the one we’re going to talk about today, Igor Brehov, capable of digging into the interiority of the subjects with a simple but poetic style.

Take just a few minutes to immerse yourself in the world of Igor Brehov, a young photographer divided between Moscow and Paris.

A world where his subjects, almost exclusively women, seem to merge with the nature that surrounds and envelops them in a unique context where everything is focused on the body and movements.

Immersed in the snow, in the mountains or at the seaside, the subjects of Igor Brehov are portrayed in an almost peaceful but at times also provocative naturalness.
Shots that, as we said, are able to go beyond the simple moment, making us live that moment even if we are not physically there.

Below you can find a selection of shots of Igor Brehov, but not to miss all his work follow him on Instagram.

The intimate and natural shots of Igor Brehov
Photography
The intimate and natural shots of Igor Brehov
The intimate and natural shots of Igor Brehov
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Bobby Mandrup, a photographer in constantly state of becoming

Bobby Mandrup, a photographer in constantly state of becoming

Federica Cimorelli · 2 days ago · Photography

Living constantly in a state of becoming, this is how Bobby Mandrup – a Danish photographer born in 1985 – describes himself to his audience. We can’t really contradict him, his photography seems to be sewn exactly around these words.

Bobby Mandrup shoots mainly portraits and does so almost like a painter. His analogue shots are immediate and intimate, approaching the human figure with emotion and unpredictability and capturing every feeling and nuance.

“I don’t like wasteful staged shootings. For me photography is about  showing the individuality of every fleeting moment.”

Looking at his photographs as a whole, one can construct a similar and complementary journey with each image. Bobby searches for the flaws in the subjects he immortalises, captures the unpredictable life of each person and draws an imperfect, chaotic and disturbing world.

– Read also: The expressions of the human body in the shots of Ophelia

See a selection of his shots here, follow him on Instagram and visit his personal website.

Bobby Mandrup, a photographer in constantly state of becoming
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Bobby Mandrup, a photographer in constantly state of becoming
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Nicolette Passerello and the shots between dream and reality

Nicolette Passerello and the shots between dream and reality

Collater.al Contributors · 1 day ago · Photography

The shots of the Californian photographer Nicolette Passerello blend reality and fantasy, they are daily snapshots that skilfully mix truth and dream.

Her artistic work seems to have two great leitmotifs: natural-documentary photography and oneiric-cinematographic photography. Despite this contrast, her portfolio is harmonious and well-balanced: her shots, though different, share natural light, acid and bright tones and a vintage 70s aesthetic.

The work of Nicolette Passerello is an uninterrupted game between skill and technique: shadows, lights, coloured filters, textures, nostalgic grains and multiple exposures are the undisputed protagonists and give her shots dynamism and energy.

Her snapshots are a hybrid tale of nature and metropolis amidst the sunsets, beaches and landscapes of California.

See here a selection of her shots and follow her on Instagram.

Nicolette Passerello and the shots between dream and reality
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Intimate and sensual shots of Sevina Karageorgou

Intimate and sensual shots of Sevina Karageorgou

Buddy · 1 day ago · Photography

Sevina Karageorgou, aka sevinaqee, is a young Greek photographer capable of portraying moments of unpredictable intimacy with absolute naturalness.

Her camera is never intrusive, her style never unnatural, the moment passes through his gaze, slowing down to be imprisoned by his lens.

Her images, shot strictly in analog, and often playing with double exposure, are dreamy and delicate. She tell warm and familiar moments, a personal album of memories that anyone can access, where anyone can find a piece of themselves.

Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Intimate and sensual shots of Sevina Karageorgou
Photography
Intimate and sensual shots of Sevina Karageorgou
Intimate and sensual shots of Sevina Karageorgou
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