The history and success of Arc’teryx

The history and success of Arc’teryx

Andrea Tuzio · 8 months ago · Style

On the occasion of Paris Fashion Week, the Off-White™ show, entitled “Slightly Off”, presented the womenswear collection Fall/Winter 2020. A certain amount of attention was focused on yet another Air Jordan revisited by Virgil Abloh, specifically an Air Jordan IV in the “Sail” shade, already exhibited at the “Figures of Speech” exhibition at the MCA in Chicago.

But what caused the most uproar was to see sumptuous dresses on the catwalk, with wide skirts, unstructured, swallowed up – thanks to the splicing technique – by the jackets of the outdoor brand that, more than any other, is climbing to the mythical peak of high fashion, Arc’teryx.

Contemporary trends are clearly mixing all the styles related to the fashion world (streetwear, gorpcore, workwear, etc.), and what comes out is continuous and accelerated contamination, which sets no limits to what can be created.

From this point of view, outerwear, and all technical clothing, stands out clearly and yesterday’s fashion show is an empirical example.

The attention around Arc’teryx was deflagrated during the Future Forum in New York organized by Nike in early February when Drake and Virgil himself showed up in a front row with two identical Arc’teryx LEAF jackets.

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“in plain sight” JIM JOE 20

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But what exactly is Arc’teryx? Where does it come from? What’s its history?
In the middle of the Canadian mountains, in 1989 in North Vancouver in the British Columbia area, Dave Lane, a mountaineer, was not satisfied with the climbing products on the market until now and decided it was time to produce his own.

He founded Rock Solid Manufacturing and began making climbing harnesses and bags to contain magnesite, which is essential for climbing, all within his own home. Shortly afterward he decided to take advantage of his friend and colleague Jeremy Guard‘s enormous knowledge and experience in climbing, and it was here that the legend of the “Dead Bird” was born.

In 1991 Lane and Guard decided to change the name of the company, inspired by Archaeopteryx, an extinct genus of dinosaur, a transient form between feathered dinosaurs and modern birds that is considered the oldest known bird. The choice fell on this specimen, to reflect the vision of the company and its founders: to create a breakthrough evolutionary innovation in the outdoor field, just like Archaeopteryx, which served as an evolutionary bridge between terrestrial feathered dinosaurs and early birds.

The logo is the brainchild of graphic designer Michael Hofler and depicts “the Berlin specimen”, a fossil discovered in 1875 by Jakob Niemeyerl, the most complete skeleton of this specimen to date.

The turning point from a production point of view came when the company managed to obtain a license to use GORE-TEX® from W.L. Gore & Associates, thanks to which it implemented a new line, the Arc’teryx LEAF (Law Enforcement & Armed Forces).
Of military derivation, some articles of this line are still made “imitating” the jackets of the armed forces from which they derive, while others are produced following military specifications.

Arc’teryx has also been involved for years in a number of initiatives to raise awareness of environmental and social issues, such as the worldwide “bird’s nest” campaign. For an entire weekend, Globetrotter volunteers in Cologne, Germany, made a series of raincoats using leftover GORE-TEX® laminate left unused during the production of jackets at the Vancouver plant. The raincoats, which are waterproof and windproof, were then distributed to homeless people in the German city.

The impact and enormous success of the Canadian company in the streetwear world, and therefore in the fashion world in general, is mainly due to two reasons: first of all the incredible quality and centrality of the performance concept and secondly the affordability. Most likely, what we saw yesterday during the FW20 womenswear show of Off-White™, is just a small piece of a much bigger asteroid, ready to make an impact on the planet of high fashion in this 2020.

The history and success of Arc’teryx
The history and success of Arc’teryx
The history and success of Arc’teryx
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“Ballerine de l’air”, the photographic series by Bradscanvas

“Ballerine de l’air”, the photographic series by Bradscanvas

Giulia Guido · 2 days ago · Photography

It has not been long since the last time we talked about Brad Walls aka Bradscanvas. A few months ago, in fact, the Australian photographer who specializes in aerial photography has made talk about himself with the series “Pools from above“.

Today, Bradscanvas is back with a new project published just a few days before World Ballet Day, which falls today October 29.

The title of the project is “Ballerine de l’air” and this time all the attention is for Montana Rubin, a member of the Australian Ballet, who danced in her candid tutu in front, or rather under, the camera.

The idea for this photographic series came to Bradscanvas looking at the shot by the photographer Olive Cotton entitled “Teacup ballet“, which shows tea cups seen from above with their shadows stretched on the table, making them look like many small dancers.

Brad offers us a new vision of something that we all have always seen from one and the same point of view.

Most people had seen Ballet photographed traditionally… and while those photos are undeniably beautiful, I wanted to rewrite the composition, purely focusing on the unique shapes and shadows of the art form.

“Ballerine de l’air” was shot in two different and contrasting locations: a warehouse with concrete floors and an event hall with a decorated tiled floor.

The final result is a series of striking shots, in which the shapes and colors are perfectly balanced.

“Ballerine de l’air”, the photographic series by Bradscanvas
“Ballerine de l’air”, the photographic series by Bradscanvas
“Ballerine de l’air”, the photographic series by Bradscanvas
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Gabriele Zago’s photography is a journey to faraway places

Gabriele Zago’s photography is a journey to faraway places

Giulia Guido · 2 days ago · Art, Photography

We are not alone and we are not all the same. We often use to forget that there are communities and places that have survived the disruptive force of globalization, which unifies and flattens every aspect of society.
Gabriele Zago is an Italian photographer who has focused his work on research and documentation of ethnic groups, territories and populations that, although threatened by what we call progress, manage to preserve traditions, customs and values.

What Gabriele offers us is a journey into distant territories that, among glances that tell a thousand stories, has the objective of making us know what happens in the world and make us discover realities far from our own and therefore of immense value.

Gabriele Zago’s photography is both discovery and testimony, thanks to which we are transported among African tribes, or even to Papua New Guinea where he realized his latest project entitled “Colors still remain“.

You can see the shots of this project live from November 27th in Turin, where Gabriele will exhibit for Ph.ocus – About photography in the “Please, Take Care” section.

Color still remain

Waiting for the beginning of the exhibition, Gabriele Zago tell us more about his work. Don’t miss the interview below!

How did you approach photography? 

I have a traditional artistic education, I grew up through freehand drawing and therefore with a more academic language, but I have always been interested in visual arts in all its declinations. However, it was thanks to the travels that I found in photography the medium that most represents me. When I am lucky enough to explore new territories and get in touch with new situations, I feel compelled to immortalize those moments already knowing that that photography will not only describe an instant but will be the beginning of a process that will evolve into something new. 

With your photographs, you take us to faraway places like Ethiopia, Madagascar, Benin. What stories are you looking for? Which stories do you want to tell? 

My research focuses on photographically documenting ethnic groups, territories and populations threatened today by progress and globalization. The photographs that I use for my projects come mainly from travel experiences.

Deception valley

I choose destinations that can enrich my culture and put me to the test, not only physically, but also psychologically. I look for themes that are often little known in the West in order to make my work an instrument of diffusion and information. My shot, therefore, does not want to describe the subject but brings to light the reality that the subject is forced to face. 
I am particularly fascinated and stimulated by the African continent, but I had the opportunity to visit all 5 continents in search of creative ideas. From one of the most recent trips, the one to Papua New Guinea draws inspiration for the project “Colors still remain” that I will exhibit this year as part of Ph.ocus – About photography by Paratissima, presented for the first time by Galleria Ferrero Arte Contemporanea in Ivrea.

Which role does post-production play in your creative process?

My works are born as reportage shots, but post-production is a fundamental element of my artistic expression.
The manipulation of my photographs through graphic devices shows, in an evident and emphasized way, those socio-political processes that are often not visible or do not reach our reality. These are not just photographs, but shots that clearly give back to everyone a process of modification, upheaval and alienation suffered by the subjects and the territory in which they live. 

It is obvious to say that during your travels you have a very different type of equipment at your disposal than a photographer in the studio. What, in your opinion, is the necessary equipment for this type of photography? 

During my reportage trips, I always travel extremely lightweight, most of the time with only one piece of hand luggage. This also determines the volume of the equipment I carry with me. I always travel with my inseparable reflex camera and a couple of lenses that I can use depending on the situations I find myself in. I would like to take a wider choice of lenses with me, but due to the extreme conditions in which I often find myself, they would only get in the way. Since they are not cutlery photos, it would be very difficult to change lenses depending on the situation, with the risk of losing the moment. In some cases, even the smartphone has helped me to capture some situations that required more discretion!
The technical support for me has a secondary role as the focus of my research is not so much the technically perfect shot as the resulting graphic rendering.

Is there a shot that was particularly complicated to take? Tell us about it. 

I must admit that every time I find myself in reportage situations the biggest difficulty to overcome is the tension of not being able to get the “right” shot. My travels bring me into contact with such rare and unique realities that it is almost always difficult to capture them objectively.

The reasons for these “difficulties” can be the most varied, from people’s distrust to cultural differences and religious taboos, without often neglecting the adversities of weather and geographical conditions. Often reaching the most remote tribes has forced me to undertake even arduous crossings of several days in a canoe under the scorching sun or dangerous storms.
For example, in many African tribes photography is seen as a tool that steals the soul; in some remote areas of North Vietnam still strongly subjugated by the war, the zoom of the camera frightens like a weapon; in Benin, photography can become an instrument of blackmail in voodoo; in Papua New Guinea many tribes do not have the slightest perception of why their image should be trapped inside a black box.

Color still remain

In all these situations being able to photograph in a natural way the subject is very difficult and often I had to give up shooting in order to respect the culture with which I measured myself.
In reconnecting to the project “Colors still remain”, great difficulty was also represented by the socio-political and geographical nature of Papua New Guinea, a very unstable and dangerous territory where the beauty of the tribes and their rituals mixes with the violence and guerrillas that must be faced and accepted daily in order to approach these incredible communities.

Gabriele Zago’s photography is a journey to faraway places
Gabriele Zago’s photography is a journey to faraway places
Gabriele Zago’s photography is a journey to faraway places
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The Simpsons’ places in Wes Anderson style

The Simpsons’ places in Wes Anderson style

Emanuele D'Angelo · 2 days ago · Art

What would happen if the aesthetics, the Simpsons settings were curated by the famous director Wes Anderson?

The American company HomeAdvisor has remodeled and furnished the famous 742 Evergreen Terrace apartment in Springfield and not only in full Wes Anderson style.
The project is part of a campaign commissioned by HomeAdvisor, with the aim of inspiring homeowners by introducing new ways of thinking about their home spaces.

To give the most iconic Simpsons interiors a Wes Anderson touch, the first step was to identify six different spaces in the show that aligned with Anderson’s aesthetic.
The interiors chosen are: the Simpsons’ living room, with the inevitable sofa, the kitchen, definitely Homer’s favorite place, Lisa’s bedroom, Boe’s tavern, Sector 7-G and the office of the terrible Mr. Burns.

The HomeAdvisor team watched hours and hours of Wes Anderson’s movies, to better understand his style, and finally made a list of elements and details, which are never missing in his movies.

Boe’s tavern was inspired by the faded imperial “glory” of the film’s interior: “the train to Darjeeling”, from which many details such as the decorated windows and the gold leaf paneled ceiling were taken.
But not only that, the famous interior of the pub also refers to the short film “Hotel Chevalier”.

Sector 7-G, the famous workstation where Homer sleeps or eats donuts has a look similar to the boat “The Belafonte” in Steve Zissou’s Water Adventures. Although the bold colors and the moquet also resemble Jeff Goldbulm’s office in “Grand Budapest Hotel”.

Mr. Burns has the most Wes Anderson-like interior in all of Springfield: scale, symmetry, the stuffed polar bear are all characteristic elements of the American director’s films.

Lisa’s room, on the other hand, is as pink as it has ever been, covered with damask wallpaper reminiscent of the interiors of another family in the film the Tenenbaum.

We conclude with what are the most famous rooms of the weird American family, namely the kitchen and the living room.
The kitchen was painted by “Fondant Fancy Pink”, the palette that conquered everyone in “Grand Budapest Hotel”.
The living room has remained almost unchanged, on the wall, the painting with the boat has been replaced with a reproduction of the British painter Montague Dawson. In addition, paintings and paintings have been added, as well as a lamp and a magazine rack that seem to have just come out of a vintage store in full Anderson style.

The Simpsons’ places in Wes Anderson style
The Simpsons’ places in Wes Anderson style
The Simpsons’ places in Wes Anderson style
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All the must-see November 2020’s Netflix films and tv series

All the must-see November 2020’s Netflix films and tv series

Giulia Guido · 1 day ago · Art

The season of the comforter, hot teas and evenings spent in the company of a good TV series or a new movie has officially arrived. Let’s find out together which Netflix news will keep us company in November!

Dash & Lily: It seems like Christmas has already arrived on Netflix and, among the many movies and TV series dedicated to the holiday season, we would like to point out this 8-episode series from the bestselling book “Dash & Lily’s Book of Dares” by David Levithan and Rachel Cohn.
A romantic comedy, in which the two protagonists Dash and Lily will get to know each other through the pages of a diary that will take us around New York.
Dash & Lily will be available from Tuesday, November 10.

The Liberator: This 4 episode miniseries, taken from the book The Liberator: One World War II Soldier’s 500-Day Odyssey by Alex Kershaw, takes us back to the middle of World War II. In particular, we will follow the events of one of the most heroic teams of the Allied invasion in Europe. The story will begin in Sicily, with their landing, until the liberation of the Dachau concentration camp in 1945.
Moreover, this miniseries was made with an innovative technique that blends animation with real interpretations.
The Liberator will be available from Wednesday, November 11.

The Life Ahead: A survivor of the Holocaust who takes care of children in need welcomes a twelve-year-old boy in her home in Bari who has robbed her, this is the plot of this film adaptation of Roman Gary’s masterpiece of the same name.
The film has already done a lot of talking about itself because it sees Sophia Loren as the protagonist Madame Rosa.
The Life Ahead will be available from Friday, November 13.

The Crown: The fourth season of one of Netflix’s flagship series is also coming soon. We are at the end of the 70s, the Queen and her family is busy securing the line of succession to the throne by looking for the right wife for Prince Charles. Meanwhile, the nation is beginning to feel the impact of the controversial policies introduced by Margaret Thatcher.
Between the love story between Charles and Diana and the Falkland War, the royal family seems increasingly fragile and broken.
The fourth season of The Crown will be available from Sunday, November 15.

Hillbilly Elegy: This film, directed by Ron Howard and based on J.D. Vance’s New York Times bestseller, is an intense autobiography.
J.D. Vance, a former Marine from southern Ohio and current Yale Law student, is on the verge of landing his dream job when a family crisis forces him to return to the home he’s tried to forget. J.D. must navigate the complex dynamics of his Appalachian family, including his volatile relationship with his mother Bev, who’s struggling with addiction. Fueled by memories of his grandmother Mamaw, the resilient and whip-smart woman who raised him, J.D. comes to embrace his family’s indelible imprint on his own personal journey.“.
With Gabriel Basso, Amy Adams and Glenn Close, Hillbilly Elegy will be available from Tuesday, November 24.

All the must-see November 2020’s Netflix films and tv series
All the must-see November 2020’s Netflix films and tv series
All the must-see November 2020’s Netflix films and tv series
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