The history and success of Arc’teryx

The history and success of Arc’teryx

Andrea Tuzio · 2 years ago · Style

On the occasion of Paris Fashion Week, the Off-White™ show, entitled “Slightly Off”, presented the womenswear collection Fall/Winter 2020. A certain amount of attention was focused on yet another Air Jordan revisited by Virgil Abloh, specifically an Air Jordan IV in the “Sail” shade, already exhibited at the “Figures of Speech” exhibition at the MCA in Chicago.

But what caused the most uproar was to see sumptuous dresses on the catwalk, with wide skirts, unstructured, swallowed up – thanks to the splicing technique – by the jackets of the outdoor brand that, more than any other, is climbing to the mythical peak of high fashion, Arc’teryx.

Contemporary trends are clearly mixing all the styles related to the fashion world (streetwear, gorpcore, workwear, etc.), and what comes out is continuous and accelerated contamination, which sets no limits to what can be created.

From this point of view, outerwear, and all technical clothing, stands out clearly and yesterday’s fashion show is an empirical example.

The attention around Arc’teryx was deflagrated during the Future Forum in New York organized by Nike in early February when Drake and Virgil himself showed up in a front row with two identical Arc’teryx LEAF jackets.

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“in plain sight” JIM JOE 20

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But what exactly is Arc’teryx? Where does it come from? What’s its history?
In the middle of the Canadian mountains, in 1989 in North Vancouver in the British Columbia area, Dave Lane, a mountaineer, was not satisfied with the climbing products on the market until now and decided it was time to produce his own.

He founded Rock Solid Manufacturing and began making climbing harnesses and bags to contain magnesite, which is essential for climbing, all within his own home. Shortly afterward he decided to take advantage of his friend and colleague Jeremy Guard‘s enormous knowledge and experience in climbing, and it was here that the legend of the “Dead Bird” was born.

In 1991 Lane and Guard decided to change the name of the company, inspired by Archaeopteryx, an extinct genus of dinosaur, a transient form between feathered dinosaurs and modern birds that is considered the oldest known bird. The choice fell on this specimen, to reflect the vision of the company and its founders: to create a breakthrough evolutionary innovation in the outdoor field, just like Archaeopteryx, which served as an evolutionary bridge between terrestrial feathered dinosaurs and early birds.

The logo is the brainchild of graphic designer Michael Hofler and depicts “the Berlin specimen”, a fossil discovered in 1875 by Jakob Niemeyerl, the most complete skeleton of this specimen to date.

The turning point from a production point of view came when the company managed to obtain a license to use GORE-TEX® from W.L. Gore & Associates, thanks to which it implemented a new line, the Arc’teryx LEAF (Law Enforcement & Armed Forces).
Of military derivation, some articles of this line are still made “imitating” the jackets of the armed forces from which they derive, while others are produced following military specifications.

Arc’teryx has also been involved for years in a number of initiatives to raise awareness of environmental and social issues, such as the worldwide “bird’s nest” campaign. For an entire weekend, Globetrotter volunteers in Cologne, Germany, made a series of raincoats using leftover GORE-TEX® laminate left unused during the production of jackets at the Vancouver plant. The raincoats, which are waterproof and windproof, were then distributed to homeless people in the German city.

The impact and enormous success of the Canadian company in the streetwear world, and therefore in the fashion world in general, is mainly due to two reasons: first of all the incredible quality and centrality of the performance concept and secondly the affordability. Most likely, what we saw yesterday during the FW20 womenswear show of Off-White™, is just a small piece of a much bigger asteroid, ready to make an impact on the planet of high fashion in this 2020.

The history and success of Arc’teryx
Style
The history and success of Arc’teryx
The history and success of Arc’teryx
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Bodies and technology in the photographs by Pavel Demidovich

Bodies and technology in the photographs by Pavel Demidovich

Giulia Guido · 2 weeks ago · Photography

Many times we have seen photographic projects in which the human body merged with nature. The connection between nature and man, after all, has always been one of the central themes in the history of art and photography.
Today, however, nature has been replaced by another element that has become the protagonist of our days: technology. 
This new link is at the centre of Pavel Demidovich‘s latest series of shots. 

The photographer from Minsk shoots exclusively on film and has portrayed the relationship between the human body and technology by immortalising two nude models on whose covers strings of codes have been projected that are hidden behind every single social network or website we consult every day.
The end result is almost like a science fiction film, a sort of intimacy of the future. 

Follow Pavel Demidovich on Instagram and on Patreon to discover more of his work. 

Bodies and technology in the photographs by Pavel Demidovich
Photography
Bodies and technology in the photographs by Pavel Demidovich
Bodies and technology in the photographs by Pavel Demidovich
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Humans and Landscapes, Ekayyne’s project blends nature and the human body.

Humans and Landscapes, Ekayyne’s project blends nature and the human body.

Giulia Guido · 2 weeks ago · Photography

Brussels-based artist and graphic designer Ekayyne uses his Instagram profile as a stage to show the works that make up the Humans and Landscapes project. As you can imagine from the title, the artist’s graphics blend in an original way landscape, from white and endless beaches to flowering meadows, and body parts. 

The process of creation begins with the phase of searching for images that take place on the Internet, especially on Tumbler. Only once this first part has been completed does one move on to assembling the images, looking for common elements such as lines or textures. 

The peculiarity of Ekayyne’s graphics is that the union of the two images is not hidden, on the contrary, it is often made even more evident by the contrast between shapes and colors. 

In any case, the result is always surprising, in which the lines of the sand dunes become those of a woman’s body, the skin turns into sand and a nightdress turns into frothy waves of the sea. 

Discover some of Ekayyne’s works in our gallery.

Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscape il progetto di Ekayyne | Collater.al
Humans and Landscapes, Ekayyne’s project blends nature and the human body.
Photography
Humans and Landscapes, Ekayyne’s project blends nature and the human body.
Humans and Landscapes, Ekayyne’s project blends nature and the human body.
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Why aren’t you here tonight?

Why aren’t you here tonight?

Tommaso Berra · 1 week ago · Photography

Impossible to fall asleep, the thought of the other night is pushing in, gripping my stomach with five fingers.
I just wanted to fuck him and now I’m already addicted to the power with which he held my neck. I can still feel the contact between his warm chest and my shivering back, I miss him a little.
There have been nights of which I have confused memories, lost among a thousand useless details, but now I have a clear idea of what I have been denied in this room paved with parquet and adorned with a few plants. I try to fill the lacks, making my body remember gentle gestures, gentle because they seek my lifeblood, they reach up to see the violence of my thoughts.

Paulina Masenina‘s photos are the story, illustrated and written, of an unfulfilled sexual desire. An erotic and desperate journey of a need for mental and physical contact. The bed is still empty, the room desolate, in the head considerations of a night gone wrong: “How many orgasm missed?“, “I can’t breathe thinking of us not fucking in this bed“.

Discover HERE all the shots by Paulina Masenina.

Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Paulina Masenina | Collater.al
Why aren’t you here tonight?
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Why aren’t you here tonight?
Why aren’t you here tonight?
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 1 week ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @laurapasini3, @valerycia, @boryskulikovskyi, @polae.jpg, @paola_francesca_barone, @vrtivstic, @laura.mangelli, @nicole_depergola, @defalcotina, @jesuis_claire.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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