A logo is the most recognizable element of a company. Whatever it is, whatever its success, the first thing that comes to your mind will be the shape, color and composition that graphically characterize it.
Precisely for this reason, one of the things that graphic designers enjoy the most, is playing with their meaning.

One of them is the photographer and graphic designer from Stockholm, Viktor Hertz, who has been working on the Honest Logos project for more than two years.
Now in its third chapter, the ironic artist changes the logos according to the meaning they hide.
By keeping colors, fonts, and shapes intact, he simply changes the most recognizable word.

Netflix becomes Nosleepnosex, YouTube becomes CatVideos, Nintendo becomes Nothing to do, Coca-Cola CommerCialism, Porche Penis Extender and Facebook Procrastination.

Even fairer than the real ones.