Houseplant is the brand founded by Seth Rogen, Michael Mohr, and Evan Goldberg that sells cannabis and more, including ceramic objects and rolling trays for smokers. Thanks to an effective marketing campaign, Houseplant – founded in 2019 – has gained a significant market share in the USA.

The accessories available on the Houseplant website are numerous, ranging from various types of ashtrays to vinyl records to listen to while enjoying the products, as well as vases and many other smoking accessories.

The Gloopy Collection – handmade by Felt+Fat in Philadelphia – includes curved and wavy vases, ashtrays, and candles adorned with drops of colored glass. Each piece is unique and handmade.

The key to Houseplant’s success lies in its communication, with Seth Rogen as the face of the brand. The objects feature vibrant colors and unique textures that make some products irresistible even to non-smokers.

A highly successful marketing operation, which also involved Airbnb last February. They organized a stay in a house inspired by the Houseplant lifestyle on three different dates. The concept behind this collaboration with Airbnb reflects the need to escape from everyday life and find oneself in a modernist villa in Los Angeles, carefully furnished according to Rogen’s brand taste.

I’m teaming up with @airbnb so you (or someone else) can hang out with me and spend the night in a house inspired by my company Houseplant. https://t.co/7XFoY5vgm9 pic.twitter.com/ukW1UxnEm5

— Seth Rogen (@Sethrogen) January 31, 2023

In a video interview with Architectural Digest in the same villa, Seth Rogen emphasizes the importance of showcasing how Houseplant’s objects work within the framework designed by the brand’s creatives.

To discover more Houseplant products visit their Instagram profile.

Ph. courtesy Houseplant