When we talk about immersive installations we usually think of them in artistic contexts such as museums, exhibitions or design events. The light installation created by the Spanish creative studio Vitamin is located in the new Voltereta restaurant in Valencia.
This is the third restaurant in the Voltereta chain and is inspired by the American speakeasies of the 1920s. From the street, the restaurant looks like a bookshop, but inside, once through the entrance, there is a huge lounge with velvet sofas and large round tables.
Before sitting down and ordering, however, customers can enjoy a unique experience thanks to the work created by the Vitamin studio. Once inside Voltereta, a host invites customers to take a quiz (to prove social distancing) through a video mapping system that projects questions onto a book and which can be answered without touching anything. The answers are used to create a personalised experience.
Once the quiz is over, customers are led to a room where they will find themselves surrounded by 8400 LED lights, arranged in 420 strips of 3 metres each, creating a luminous path to immerse themselves before entering the restaurant’s dining room and returning to the 1920s.
If Valencia wasn’t on your list of places to visit yet, it certainly will be.