The upcoming Fall/Winter 2024 season will introduce a new release from KEEN: the Jasper Zionic sneaker. This model combines performance and versatility in a fast and lightweight shoe, inspired by the world of rock climbing. For the first time, KEEN is launching this sneaker in an exclusive collaboration with the outdoor and climbing brand Gramicci, enhancing the design with a clear reference to climbing and introducing a limited edition that is sure to make a splash.

This new outdoor sneaker stands out with its unique details: zigzag stitching and lines that resemble mountain ridges, evoking Gramicci’s heritage pieces. The use of rough, textured suede adds a nostalgic touch, enhancing the outdoor aesthetic and taking us back to adventures in the great outdoors.

The collaboration—deeply rooted in the DNA of climbing, as mentioned above—brings together the innovative components of two pioneering brands in this field. All this while nodding to a distinctive style that promises to also make waves in the streetwear scene. The design comes to life thanks to the artistic direction of the UK-based creative platform Steep Learning Group and the contribution of fashion and lifestyle photographer Colette der Kinderen, who captured the essence of this new shoe.

Like all KEEN footwear, the Jasper Zionic is Consciously Created, meaning it is sustainably produced without harmful chemicals. The sneaker is free from PFAS and antimicrobials, and all the leather used comes from tanneries certified by the Leather Working Group for their environmental and social practices, ensuring a drastically reduced ecological footprint. The Jasper Zionic x Gramicci will be available online at keenfootwear.it and at select retailers starting on September 6. In Milan, it will be available at Slam Jam and One Block Down.