Art Keith Fleck combines logos and American geography
Artgraphic design

Keith Fleck combines logos and American geography

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Giulia Guido

Every American state has a globally known company that has become a symbol of that state. Just think of Facebook, Amazon or Coca-Cola, but also smaller, lesser-known companies such as Regions, Coors or Cabela’s.
Seattle-based designer Keith Fleck created The Corporate States of America by combining a passion for logos and geography. 

For each American state, Keith looked for the best-known company and started working on the logos, transforming them into the logos of the states. In practice, the yellow M of McDonald’s becomes the symbol of Illinois, Oregon appears above the Nike swoosh in the brand’s classic bold font, and the purple and orange of the FedEx logo divide the word Tennessee into two. 

Keith Fleck

About the research and work Keith Fleck commented: “It was challenging because some states have many familiar and iconic brands, whereas in other states I had to dig a little deeper to find local celebrated companies.

We’ve selected a few, to discover them all visit the project website

Artgraphic design
Written by Giulia Guido

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