Knowing that the Super Bowl final would take place in New Orleans overnight, I expected to wake up to a flood of headlines this morning. But what I didn’t expect was for the main conversation to revolve around Kendrick Lamar’s Celine jeans—worn while he continued his ongoing diss feud with Drake—during the Halftime Show. At one point, Serena Williams made an appearance. Samuel L. Jackson introduced the rapper, and as expected, SZA also took the stage. But the real reason we’re talking about Lamar today? His bootcut jeans.

KENDRICK LAMAR JUST CALLED DRAKE A P*DO INFRONT OF ALL OF AMERICA AT THE SUPERBOWL 😭 pic.twitter.com/HVGN3K4R7M

— yoxic (@yoxics) February 10, 2025

Flared jeans (also called bootcut, if you prefer) are making a comeback, and Lamar’s performance of Not Like Us proves it. As Esquire points out, wearing this style of jeans isn’t a random choice—it’s a statement, designed to spark a reaction. And that’s exactly what happened. On X, everyone seems mesmerized by this styling move, especially paired with the Nike Air DT Max ’96. Now, all that’s left to do is get ourselves a pair of bootcut jeans and channel Kendrick Lamar’s already-iconic look—minus, of course, the custom motorsport-inspired jacket designed by Martine Rose.