The fashion brand KIDSOFBROKENFUTURE born in Milan from Marta Sanchez and Elbio Bonsaglio – as we talked about here – is one of the most innovative in the industry in recent years.
It is mainly aimed at kids, or millennials and the Z generation, who want to build a different future than the one for which they are intended.
During the month of September, the brand launched its new Future Renaissance collection, which can be purchased on the official website and in selected stores.
The autumn-winter collection ’19/’20 approaches art with strong references to the Renaissance period that goes from 1300 to 1600.
This collection was created in collaboration with Nirvana Kamal, who provided the graphics for the development of the garments. The textures of the garments are made through a collage of Renaissance works opposed to symbols of modern/contemporary culture, obtaining a reinterpretation of the connection between the past and the present. There are many references to very famous works of art such as Magritte’s Lovers, Michelangelo’s David and more modern elements such as the film Pulp Fiction.
A point in favor of the brand is the importance given to the ecological aspect so much so as to use both organic cotton and nylon obtained from the recycling of plastic recovered in the Oceans. Each product approaches different styles and worlds and conveys different messages but they have the same ideal: the emancipation of young people and at the same time a strong provocation towards society.
The messages that want to be conveyed revolve around the responsibilities that we have in life, the idea that everything is achieved with our commitment, the identity, and uniqueness of each person and living with courage our diversity making it a point of strength.
The collection includes a wide range of products, each of which focuses on a specific theme.
The sweatshirts and jackets embody the pure and ethereal Renaissance beauty that meets with the eroticism and sensuality present in recent years. These two points of view merge to become a new icon of modern times while in t-shirts and trousers the concept is that of religion and sensuality. The brand’s collections are divided into three phases called “stages”. Future Renaissance belongs to the first and deals with the theme of denunciation and social criticism to all attitudes of inconsistency and indifference that have had a devastating effect on our past and that affect our daily future.
In the other two phases, the kids are given an important role, that is, the task of distorting this scenario through a revolution that can allow us not to be constantly conditioned by our past to better live our present and create a community that can then reach, at the end of this path, an awareness and a maturity.
Text by Anna Cardaci