The stories we learn about as children will accompany us for the rest of our lives.
Precisely for this reason we should all be grateful to the Spanish fashion house LOEWE that, through the LOEWE FOUNDATION, has decided to collaborate with the Tokuma Memorial Cultural Foundation for Animation to support the activities of the Ghibli Museum in Mitaka, urban area of Tokyo, for the next 3 years.
Opened in 2001, the Ghibli Museum is a place where all Studio Ghibli fans can get an up-close look at the animation processes of the studio’s most famous films founded in 1985 by Hayao Miyazaki and Isao Takahata, such as Spirited Away and My Neighbor Totoro.
“Miyazaki wanted to build a museum that embraced people’s ability to ‘feel’ a truly human warmth to the core.” On permanent display are representations of how the studio’s animated films are made, as well as what the creators see and feel when creating a film”, this is LOEWE’s note on the sidelines of the project.
Sheila Loewe, president of the LOEWE FOUNDATION, said: “Studio Ghibli and LOEWE share many values, from a long-standing commitment to craftsmanship to an enduring love of nature. We look forward to becoming part of their story, helping to spread the unique appeal of the Ghibli Museum around the world”.
The LOEWE FOUNDATION – created by Enrique Loewe in 1988 to promote creativity, organize educational programs and protect cultural heritage in the fields of poetry, dance, photography, design and craftsmanship – aims to support the museum to enable it to carry out its exhibitions and activities.
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During the pandemic, the Ghibli Museum was forced to close its doors twice.
In order to avoid its permanent closure, the city of Mitaka launched a crowdfunding campaign through which over $275,000 was raised. It will be possible to contribute to the fundraiser until January 1, 2022. LOEWE’s initiative therefore comes just in time to try and save a magical place dedicated to art and creativity.
The CEO of the Ghibli Museum, Kazuki Anzai, said: “We are delighted that LOEWE, a maison with craftsmanship at the core of its identity, and the Ghibli Museum, which communicates the energy of craftsmanship through animation, are joining together”.
