From yesterday until July 13th, Wimbledon 2025 will showcase another touch of Italian flair thanks to Mattia Bellucci. The young Italian tennis player, already among the most promising names on the ATP circuit, will take the court in a kit designed by C.P. Company that combines heritage, innovation, and pure sportswear. A first for the Italian brand, which had never ventured into tennis before Bellucci.
The first sign came in Rotterdam, when Bellucci announced the partnership by posting a photo on Instagram wearing the Goggle Jacket — a signature piece of the brand — officially marking C.P. Company’s entry into the world of tennis. After solidifying its presence in football through collaborations with Manchester City and Bologna, the brand enters new territory, and does so in style. Tennis, increasingly a crossroads of sport and fashion, now welcomes the urban aesthetic of C.P. Company, joining the likes of Gucci and Louis Vuitton’s luxury or Boss’s sporty elegance.
Total white and iconic: polo, shorts, and an overshirt with Goggle lenses designed specifically for him, along with a limited edition Plain Paper Touch bag, embellished with an archival graphic by Massimo Osti. A meaningful detail that reflects the authentic bond between the brand and Bellucci, a vintage enthusiast fascinated by the pioneering vision of C.P. Company’s founder.
The collaboration was born after Bellucci’s visit to the brand’s archive — a moment that sealed a connection built on research, culture, and shared passion. On court, it will be tennis in its most elegant form — but in the stands, C.P. Company is also beginning to be noticed, thanks to the steps it’s taking toward a sport increasingly tied to Italian identity.
