The German creative and advertising agency LEO’S THJNK TANK produced The Gift, a McDonald’s commercial for the Christmas holidays. Like every year, the famous American fast food presents its usual Christmas spot.

On December 3rd their last adv was published, a short film of almost two minutes very moving and in which the message that the best Christmas gift is “to be there for others” is transmitted. In fact, the story told within The Gift is that of a family that is heading quickly from McDonald’s to the train track and the little girl, while she is reaching with her mother and father the wagon, notices a lady all alone playing her guitar. When they arrive right in front of the door of the car, the girl disappears, triggering panic among the parents who run to find her. We’re not going to spoil you for the finale, because it’s worth watching.

With The Gift, McDonald’s wants to remind us that there are fewer lucky people than us for whom sharing can be a very special and meaningful gesture.