Art Melcher Oosterman and the Absurd of the Everyday
Artillustration

Melcher Oosterman and the Absurd of the Everyday

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Anna Frattini

Melcher Oosterman is a Dutch illustrator whose work stands out for its dominant use of color and compositions that often break away from realistic or logical patterns. He draws dense, ironic scenes full of details that draw you in, even when you’re not entirely sure what you’re looking at. There’s always a character who seems on the verge of telling you an absurd story, a gesture caught halfway, an object out of place that becomes the protagonist.

Working mainly instinctively, without too many outlines, letting the images emerge on their own with mistakes and changes of course, Melcher Oosterman achieves a final result that ends up being layered and, at the same time, easy to look at. It’s an approach that allows him to preserve that freshness which is often lost when overplanning. His imagery consists of everyday scenes turned upside down by the absurd, with influences ranging from Tove Jansson to Seymour Chwast, all the way to the bold graphics of Kiyoshi Awazu.

His work has already been featured by clients such as The New York Times, Vice, De Volkskrant, Google, Bloomberg Businessweek, Adidas and many others. Whether it’s an infographic explaining the difference between powerlifting and weightlifting, or a Google Chrome theme filled with cats, bicycles, and daydreams, his style remains instantly recognizable: soft lines, saturated colors, and compositions that invite you to explore.

Special collaborations are not lacking, such as the one with Cinelli to celebrate an Olympic victory in 1960, or animated projects awarded by the ADCN Awards. At the same time, Melcher exhibits in contexts ranging from the Cat Art Show in Los Angeles to public installations like Electrique Fantastique in Rotterdam’s central station.

Looking at his illustrations, one gets the impression that each scene is a small world of its own, where the boundary between reality and fantasy is thin and constantly crossed. Perhaps it is precisely this ability to make room for the unexpected that makes his images so vivid and memorable.

Artillustration
Written by Anna Frattini

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