Monamobile, the brand founded by Mona Gutheil and Maximilian Benz, positions itself between clothing and performative art, infused with parody and social critique that does not go unnoticed. The brand’s approach is unique and provocative, redefining the concept of garments and transforming them into a medium for reflecting on the absurdities of late capitalism. It’s a niche perspective that captivated us from the start.
Monamobile’s debut collection, “You Won’t Believe,” serves as both an accurate portrait and a parody of the socio-economic context we live in. In an era where attention has become the focal point of the economic stage, Monamobile responds with garments that have dual identities. Each piece is designed to be worn in at least two different ways, incorporating a performative element that reflects the regime of so-called “post-truth.”
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Repurposed accessories and gadgets are a constant presence in the collection, with objects displaced from their original context to blur the boundary between function and dysfunction. Monamobile plays with the concept of utility, transforming the ordinary into the extraordinary — and vice versa — with a sharp visual wit that invites viewers to question the symbolic and practical value of everyday objects.
Even Ke$ha has worn two Monamobile-designed accessories: a costum vape bag and selfielettos on her feet. This is a perfect example of how the two Berlin-based designers manage to satirize capitalism as we know it.
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The defining feature of Monamobile appears to be its ability to create unexpected hybrids between clothing and artistic installations. In an interview with Sleek Magazine, the founders emphasized this distinct quality: their garments go beyond fabric, pushing the boundaries between art and fashion. Among their most iconic creations are a dress with an integrated “Barkin” bag designed to carry a small dog, and spiderweb-like structures that can be transformed into functional chairs.
These sculptural experiments do more than visually astonish — they pose a crucial question: where does function end, and where does paradox begin? Monamobile invites the public to reconsider the relationship between form and utility, challenging traditional fashion conventions with an aesthetic that is both ironic and conceptual.
