In 2018 the Moncler Genius project was launched, which includes eight collections designed by the famous designers Pierpaolo Piccioli, Simone Rocha, Craig Green, Kei Ninomiya by Noir, Hiroshi Fujiwara by Fragment, Francesco Ragazzi by Palm Angels and the designers of Moncler, inspired by the iconic down jacket of the brand.

The story of this project was told in the Moncler Genius Book, where the different creations are presented in dedicated sections, with their paper and layout. But the shocking aspect of this book is that the collections come out of the pages.

Thanks to the use of the Moncler Genius AR Lens app, created in collaboration with The Department of New Realities, the creative unit of the agency W + K Amsterdam, you will enjoy a highly immersive experience that will allow you to access the contents of the book in augmented reality.

The mechanism is easy when you frame the pages with the icon “AR Enabled” with the camera of the app they will come to life, the paper can catch fire, or from the pages can come out of the flowers, or the logo of Moncler Genius made of ice. Everything seems possible.

The Moncler Genius Book will be available until December 30, 2018, at The House of Genius in New York and Tokyo or online.

[vimeo]https://vimeo.com/294127230[/vimeo]