A very important relocation has just been made by Moncler in Los Angeles, where the Italian brand has moved its boutique to 340 North Rodeo Drive, in the heart of Beverly Hills, the place of luxury shopping par excellence in the City of Angels.
This new location, opened to the public yesterday, August 2, has 375 square meters on two levels and is characterized by the classic Moncler aesthetic that blends perfectly with that of Los Angeles.
A facade with large windows and solid columns, wood and ivory-colored Italian travertine skilfully mixed with mirrors and black metal distinguish this new store, which has a spiral-shaped concrete and travertine staircase at its center.
On the ground floor we find all the Moncler collections, while the second floor is dedicated to personalized shopping reserved for those who want a unique experience, which also includes reserved areas for trial appointments and a beautiful terrace dedicated to events.
For this opening, the brand directed by Remo Ruffini has created a collaboration with California psychedelic-pop artist Steven Harrington.
The result of this partnership is an art toy with the features of the Moncler Puppet in three different colors and limited edition that is displayed on the second floor of the store. Featured in the window, which overlooks Rodeo Drive, are two of Harrington’s classic Palms.
With this new flagship Moncler intends to strengthen its presence in a context, that of Rodeo Drive in Beverly Hills, which represents the non plus ultra of the global retail scene.
