Style Moncler Voices, the new digital campaign by Moncler

Moncler Voices, the new digital campaign by Moncler

Andrea Tuzio

The President and CEO of Moncler, Remo Ruffini, is the promoter of the new digital campaign of the Italian brand, Moncler Voices, which started yesterday. The protagonists are designers, artists, curators, stylists, sportsmen, scientists, and exponents of international culture, who were asked to participate in the project by creating a personal image that tells their exclusive vision of Moncler.

Ruffini has involved many personalities who have inspired the brand day after day for years and invited them to reflect on concepts such as unity, creativity, and curiosity and then create an authentic image that, true to the motto One House, Different Voices, reflects the idea of the Maison that the secret to achieving uniqueness is to involve different voices in the creative process.
By entrusting these artists with the task of reflecting on the energy that springs from creativity, the minds behind the project had the opportunity to offer their interpretation, authentic and subjective, of the brand in a choral and unprecedented perspective.

The campaign started yesterday on Instagram and will last for several weeks.
Among the characters involved is the founder of Palm Angels Francesco Ragazzi, who was inspired by his childhood experiences and family ties.

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Editor and stylist Sabino Pantone represented love in the form of an all-over heart print jacket supported in the sky by colorful balloons.

The designer of 6 MONCLER 1017 ALYX 9SM Matthew Williams, who immortalized his collection in a self-portrait.

To symbolize the power of young women, Veronica Leoni has photographed her granddaughter in a garment from the 2 MONCLER 1952 woman collection of which she is the designer.

Nick Dutton of the Mami Wata Surf brand was inspired by the sea.

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The project also includes Jonathan Anderson, Michele Cucchi, Hiroshi Fujiwara, Craig Green, Hwang Minhyun, Piergiorgio Del Moro, Guillaume Néry, Pierpaolo Piccioli, Iouri Podladtchikov, Michele Pontrandolfo, Richard Quinn, Simone Rocha, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer, Sergio Zambon, and many others.

Written by Andrea Tuzio
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