Yesterday 8 June 2021, Californian surfwear brand O’Neill and French artist, graphic designer and avid surfer Jean Jullien announced a new collaboration. The launch, which took place on World Oceans Day, includes a 60-second paper art video and a limited-edition capsule collection.
The launch video, created by Jean Jullien in collaboration with his brother, sculptor, musician and director Nicolas Jullien, mixes expressive characters, fluid lines and scenery worn down by waste. The aim is to raise public awareness of environmental pollution while celebrating the love of the oceans.
“The ocean is truly a never-ending source of inspiration. It’s everywhere and has a life of its own. It’s ever changing and I never tire of looking at it or drawing it. On a more down to earth note, we really need it to live. It’s a good way to check the state of things: if oceans are essential to our atmosphere and survival, we probably want to look after it as best we can.”
– Jean Jullien
The new collection, in line with O’Neill’s policy of more than 25 years, is designed with the environment and the oceans in mind and includes 6 garments made from organic European cotton. Each product features a unique illustration full of vibrant colours, simple shapes and the artist’s recognisable and inimitable style.
– Read also: The new collaboration between David Shrigley and Casetify
As well as being actively involved in protecting the environment and working responsibly and sustainably, O’Neill has also stated that for this collection he will donate 10% of the proceeds of sales to clean ocean initiatives.
Check out some images here and visit the website to find out more.
