Starting next year, Nike and LEGO will join forces, launching a multi-year partnership that will celebrate sports and creative play, opening the door to a world of possibilities for a collaboration of this scale. From 2025, we will begin to see a whole range of co-branded products, content, and immersive experiences that will combine LEGO’s power with Nike’s spirit—inviting all children into the world of sports.

«At Nike, we believe in the power of sport to move the world forward, and that starts with kids,» recounts Cal Dowers, Nike VP, Global Kids. «We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.»

This initiative marks Nike’s latest effort to promote an active and inclusive world that inspires all young people to play and reach their full potential. Nike is focused on breaking down barriers for youth, especially girls, through a focus on quality coaching, increasing access, and addressing societal challenges. And now, Nike and LEGO are teaming up to create new opportunities for kids. We just have to wait for the new year to discover all the upcoming innovations.