Tiger Woods hadn’t won a tournament since 2008, but yesterday, after eleven years, one divorce, scandals and sex rehabilitation, the American golfer returned to the first step of the podium, winning the Masters in Augsburg for the fifth time and reaching 15 Majors.
With a personal story and a sporting career of this caliber, Tiger could not help but become a face for Nike who, for a year now, has been using his campaigns to tell stories of life, sacrifice, commitment
Also this time the swoosh brand has made its mark and Woods becomes a forty-three-year-old man with the same dream as when he was only three, that of beating Jack Nicklaus’ eighteen majors and with yesterday’s victory this goal seems ever closer.



