It’s never too late. With this claim, adidas Originals presented the new NITE JOGGER sneaker during an unforgettable party in London on Friday 11 January.
The reflective details of the shoe remind us of engines, night and the need to be seen in the dark, and this was the context for the NITE JOGGER launch. In a big abandoned garage in Peckham, adidas invited creators from the worlds of music, art and fashion to discover the new silhouette of the NITE JOGGER in a cool space with special rooms dedicated to content creation, t-shirt printing and sneaker scanning. To all the guests were given a bag containing a “credit card” with tokens to buy content produced by the makers. During the evening the showcase of Ambush, the emerging rapper of Camden, that will soon be on everyone’s lips.
Take a look at the photographic reportage to find out what happened!