North Sails continues its collaboration with Les Voiles de Saint Tropez – one of the most prestigious regattas in the Mediterranean – as the Official Clothing Partner. Along with this news comes the announcement of a pop-up store opening in the regatta city, featuring a collection designed specifically for the occasion. LVST is the name of the collection, a meeting point for the adventurous spirit that drives North Sails and the elegance of the French Riviera. The pop-up store will also showcase the brand’s main collections along with the Performance line, designed to provide maximum performance for sailors.

The North Sails Collection

The capsule collection embodies the spirit of the Les Voiles regatta, featuring elegant classic pieces, perfect even for those wanting to follow the competition from Saint Tropez. But another discipline comes into play: bocce (or, in French, Pétanque). Each year, North Sails involves both sailors and regatta participants in a game of bocce in the central and iconic Place des Lices. This year, North Sails collaborated with French illustrator Bleu Mon Jules in creating the official uniforms for the players.