Nude Project, the Spanish streetwear brand we’ve been keeping an eye on for a while, has unveiled its most iconic collaboration yet with Ronaldinho: Lil Kid, Big Dream. This collection celebrates talent and the philosophy of Joga Bonito, inspiring through his story and lifestyle.
«Ronaldinho wanted every piece to tell his story. This isn’t just a clothing collection, but a way to share who he is and what he has experienced,» says Bruno Casanovas, co-founder of Nude Project. The project reflects authenticity and freedom of expression, fundamental values for both protagonists. Dinho, a football legend, left his mark with his unique talent, and after retiring, he ventured into the worlds of fashion and music. The collection, made up of over 30 pieces, ranges from casual to luxury and draws inspiration from the joy of Rio Carnival, with vibrant colors and an overwhelming energy.
The visual concept is based on Ronaldinho’s childhood, featuring iconic images from his football journey. To bring the campaign to life, the Nude Project team traveled to Brazil with photographer Pepe Herreros, capturing the soul of Rio and the places most meaningful to the footballer. Among the key pieces are two jacquard jerseys: one featuring a photo of Ronaldinho receiving the Ballon d’Or, the other depicting his face as a child. The ultra-light lambskin set, with a quilted jacket decorated with floral embroidery, pays homage to Brazilian culture. Denim plays a crucial role, with 15-ounce durable fabric jeans and laser-engraved designs illustrating his childhood.
The collection also includes a long-sleeved polo that merges football and streetwear, quickly becoming a best-seller. The recently launched women’s line offers elegant yet sporty sets, including t-shirts with balloon skirts and matching top-and-shorts ensembles. Finally, the vintage jerseys, inspired by classic football aesthetics and the blokecore trend, bring back retro cuts and vibrant colors, evoking passion and nostalgia for the game. A collection that not only honors Ronaldinho but also carries his spirit into the world of fashion.
