The colours of Silicon Valley in Olafur Eliasson’s new pavillon

The colours of Silicon Valley in Olafur Eliasson’s new pavillon

Tommaso Berra · 2 weeks ago · Design

It was in the city of Sonoma, California, that Danish artist Olafur Eliasson unveiled his latest work: a conical pavilion made up of 832 panels that reflects a kaleidoscope of colours on the Valley grounds.
The Vertical Panorama Pavilion was created together with Sebastian Behmann, with whom he founded Studio Other Space in 2014. The combination of 24 colours that make up the canopy form a structure that rises above the area’s grape crops, interrupted only by the large oculus facing north.
According to Olafur Eliasson’s design, the experience is first mental and then physical. In fact, guests who are about to taste the area’s wines can at first hear the creaking of the area’s soil, then the fragrances of the vegetation and finally the reflections of colour covering everything.

Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al
Olafur Eliasson | Collater.al


The colours of Silicon Valley in Olafur Eliasson’s new pavillon
Design
The colours of Silicon Valley in Olafur Eliasson’s new pavillon
The colours of Silicon Valley in Olafur Eliasson’s new pavillon
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Italy’s largest biooffice is coming to Milan

Italy’s largest biooffice is coming to Milan

Tommaso Berra · 2 weeks ago · Design

Northeast of Milan, in Crescenzago, stands the headquarters of the historic publishing house Rizzoli, a building ready to change its face thanks to a new sustainable project by Kengo Kuma Associates.
The studio founded by the Japanese archistar is ready to give Milano a green space that will house offices, coworking, a supermarket and a medical center, in an area in which more than 350 apartments are planned to be built and sold at affordable prices.
The area will have a square as its centerpiece and gathering place, surrounded by plants that will be the result of a collaboration with renowned Italian botanist Stefano Mancuso.

The project has been called “Welcome, feeling at work” and will be made of wood, a material that has always characterized Kengo Kuma’s work. The remodeled Rizzoli headquarters will form the largest bio-office in Italy, in a project that will preserve as a memory some elements of the historic building such as the staircase created by Piero Portaluppi, which will keep its place inside the building.

Milano | Collater.al
Milano | Collater.al
Milano | Collater.al
Milano | Collater.al

Italy’s largest biooffice is coming to Milan
Design
Italy’s largest biooffice is coming to Milan
Italy’s largest biooffice is coming to Milan
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Tom Sachs’ furniture on show for the first time in 20 years

Tom Sachs’ furniture on show for the first time in 20 years

Tommaso Berra · 2 weeks ago · Design

Tom Sachs is one of the most appreciated artists in that panorama of creative minds who manage to influence several disciplines simultaneously, putting them in continuous contact with each other. Among the New York-based artist’s works is an extensive production of furniture, made in that faux-rudimentary style of his, which seems to assemble everyday elements in a spartan manner, as a child would do when dreaming of grand designs in his bedroom.
Sachs’ passion for everything related to space is well known. For the first time in 20 years, however, the artist exhibited his series of home furniture, all hand-numbered and part of an unprecedented collection.

 
 
 
 
 
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Un post condiviso da Tom Sachs (@tomsachs)

“Tom Sachs: Furniture” is on display at the Stony Islands Arts Bank in Chicago and will remain open until 4 September 2022. 
All the furniture reflects Tom Sachs’ idea that even everyday objects have artistic value, and it is precisely the gestures we make in the domestic context that elevate the artistic significance of chairs, armchairs, lights or music speakers. It is the music that plays from the pink Miu Miu branded system that makes the speakers art. 
References to pop culture could not be missing, inserted by the artist almost casually into his mixed media works. The materials range from solid wood to plywood, from aluminium to resin, diversifying the cuts, from more irregular ones to others that recover minimalism and clean, square lines. 
Discover the Love Seat, Crate Chair or the ConEd lamp on the artist’s official website.

Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs | Collater.al
Tom Sachs’ furniture on show for the first time in 20 years
Design
Tom Sachs’ furniture on show for the first time in 20 years
Tom Sachs’ furniture on show for the first time in 20 years
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What if brands made adv with artificial intelligence?

What if brands made adv with artificial intelligence?

Tommaso Berra · 1 month ago · Design

The potential of artificial intelligence is endless, and we have seen confirmation of this in recent weeks when the DALL-E system going viral showed how easy it was to invent situations and even rewrite history.
Artificial intelligence is a tool with enormous potential not only for social and website users but also, for example, for the art world, or for companies. In fact, the British creative studio 10 Days presented a series of imaginary advertisements using artificial intelligence, which reworked old adv campaigns and logos of 10 famous brands.

All the images are the result of a single attempt and were created through the Midjourney platform, a research lab working in the field of AI. From Gucci to Nespresso, but also Wimbledon and Uber, all the ads look extremely realistic and ready for some screen or billboard around cities around the world. The algorithm has combined all the references creating sometimes images with a vintage flavor and in others futuristic compositions in which a Ray Ban eyeglass looks more like the helmet of an alien creature.
You can see the whole series on the 10 Days website, below meanwhile here are a few.

GUCCI

NESPRESSO

KFC

RAY BAN

BREWDOG

COLGATE

BRITISH AIRWAYS

WIMBLEDON

UBER

GYMSHARK

What if brands made adv with artificial intelligence?
Design
What if brands made adv with artificial intelligence?
What if brands made adv with artificial intelligence?
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Memphis Milano Galleria heart of conceptual design

Memphis Milano Galleria heart of conceptual design

Tommaso Berra · 1 month ago · Design

A few weeks ago a new gallery opened in Milan in Largo Treves, in the heart of Brera. It is the new Memphis Milano Galleria, where some of the most important works created by the designers who were part of Memphis, the collective that helped define Italian design starting in the 1980s, are on display.
On December 11, 1980, the group was founded in the home of Ettore Sottsass, with the aim of trying to rewrite the codes of design, breaking design patterns and rethinking product culture. In recent years, works have been presented within exhibitions around the world, with reissues of some of the studio’s most significant products and timeless appeal, as in the case of Ettore Sottsass’s Carlton and Casablanca bookcases.

Memphis has renovated its exhibition venue, giving Milan an apartment where palettes and patterns define a creative environment charged with artistic concepts. Memphis Milano Galleria is a symbolic place of Italian design and a new hub for fans of industrial design history and a new approach to design born in a season of great conceptual rethinking.
A few months ago the historic group was purchased by Italian Radical Design, which already owned Gufram for ten years. The acquisition of Memphis Milano is part of the project to preserve Italian design brands, an operation of restoration of the Italian heritage that also has its fulfillment in this new gallery.
Visit the brand’s website to trace its history and its protagonists, and to get information on the gallery’s opening hours.

Memphis Milano Galleria heart of conceptual design
Design
Memphis Milano Galleria heart of conceptual design
Memphis Milano Galleria heart of conceptual design
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