In the latest campaign by On featuring Zendaya—who has been a brand ambassador for some time now for the most innovative sneaker and athleisure brand—the power of simplicity shines through. The playful tone of the video accompanying the campaign tells the story of the actress’s experience with the outdoors and with On, without ever taking itself too seriously.

Zendaya—who, in the campaign, is wearing the new pieces from the Fall/Winter 24 collection—shares personal reflections on the role of movement and wellness in her life, including exploring new ways that push her out of her comfort zone.

At the heart of the campaign launch is the actress’s visit to the Zurich area, where the company was born. «Spending time with On in Switzerland was incredibly inspiring. People are always outdoors, exploring the natural landscape, which is truly rejuvenating. I loved taking a walk around the lake and grabbing an ice cream in town,» Zendaya says.

«Collaborating with Zendaya on a campaign that pays homage to On’s birthplace has been extremely rewarding,» said David Allemann, co-founder of On. «It was amazing to expand our collaboration with a campaign that authentically showcases her personal experience with movement and wellness».