Style Pamela Anderson and Proenza Schouler break all the rules
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Pamela Anderson and Proenza Schouler break all the rules

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Anna Frattini

Pamela Anderson puts aside makeup even in Proenza Schouler‘s new Spring 2024 collection. This statement follows her barefaced appearance at Paris Fashion Week, continuing to intrigue and attract attention. Unlike before, the iconic Anderson is now being courted by the fashion world, which seems to appreciate her authenticity and the power of change. She is no longer the Playboy doll or the Baywatch lifeguard but a mature woman, a product of our times. Moreover, Davit Giorgadze – the photographer behind the campaign – does an excellent job capturing her essence, perfectly in line with Proenza Schouler’s spring collection.

Minimal furnishings, a monochromatic background with a relaxed look, serve as the backdrop for Giorgadze’s images. He has previously worked for renowned brands such as Prada, Loewe, and Zara. The shots are striking, with a simultaneously unsettling and reassuring effect. In this dimension, clothes and accessories seem to take a back seat as we come to terms with the resounding evolution of Pamela Anderson. She appears destined to be the spokesperson for sophisticated brands, capable of wearing anything and looking elegant, all while embracing her no-makeup look.

It’s worth reflecting on how Pamela Anderson entered the world of fashion after a career marked by films like Barb Wire. We’ve also seen her story on Netflix in Pamela, a love story, her attempt to reclaim her narrative, long controlled by others. In 2022, Pam & Tommy on Disney+ portrayed a delicate moment in the actress’s public and personal history. Her rebirth and reinvention began from here. A radical change that seems to have pleased the fashion world, but is it really just that? Meanwhile, we hope to see Anderson soon at upcoming Fashion Weeks or in some other fashion campaign.

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Written by Anna Frattini
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