The brand founded by Carolina Castiglioni 2018 and the Community magazine directed by Sebastiano Leddi, have joined forces on the occasion of Milan Fashion Week, to present to the public an exhibition, a magazine and a series of experiences related to contemporary Japan, which aim to offer a unique and at the same time deep vision of the Japanese capital, a city very dear to the Creative Director of Plan C, so as to be chosen as the home for the first flagship store of the brand.
“When I’m in Tokyo everything speaks to me, it’s where I find inspiration. The people dress in a way that is never banal, they choose unusual combinations of colours and fabrics. I like the austereness of their work clothes and the mingling of styles, and the modern architecture in stark contrast with the traditional houses. I loved the idea of telling the story of the city we chose for our flagship store through photography. In my collections I always use travel images or personal recollections to decorate t-shirts and accessories. We met up with Sebastino Leddi from Perimetro a year ago, and over a cup of tea came up with the idea of producing a special edition on Tokyo”, said Castiglioni on the sidelines of the project presentation.
To realize this project, Plan C and Perimetro launched a call inviting photographers based in Tokyo to send in their visual narratives of the city, which were subsequently selected with the support of Naoko Otha, a Tokyo-based curator and gallery owner.
The exhibition displays the photographs of 8 different photographers, each of whom has interpreted the city, its views and its inhabitants, in a different way and according to what he wanted to tell.
Bruno Quintet, Flavio Parisi, Haruna Kawanishi, Leo Pellegatta, Minoru Hohtsuki, Norihisa Hosaka, Tadashi Onishi and Ulysses Aoki acted as storytellers to tell different stories, angles and points of view but with a common goal, that of expressing and sharing their intrinsic relationship with the Japanese megalopolis.
The works featured in the exhibition, are included in a special edition of Perimetro magazine: “The stories selected form a collective insight that seeks to propose a contemporary photograph of the city. From the windows of Minoru Hohtuski and the tale of the river by Nori Hosaka to the urban development transformation of a street produced by Bruno Quintet. Each author proposes his or her own interpretation of Tokyo, small projects aimed at encouraging reflection on what it means to live in one of the most intricate cities in the world”, said Perimetro Director Sebastiano Leddi.
Plan C has also created a capsule collection of photo-tees that reproduce the shots of the photographers involved in the project that will be available for purchase in limited edition within the exhibition.
Inside the special exhibition some of the most interesting and innovative Italian/Japanese realities present in Italy have been selected, such as NanBan and the chef Yoji Tokuyoshi.
TOKYO AND ITS CONTEMPORARY STORYTELLERS opens to the public today September 24 and will remain so until the 26th in the historic spaces of the Castiglioni family in Via Tajani, 1 in Milan.