Canadian brand Moose Knuckles has launched a special capsule collection, consisting of 10 no-gender items, in collaboration with one of contemporary music’s strongest superstars, Post Malone.
The collection seamlessly blends the extraordinary creativity of Post Malone and the disruptive spirit of Moose Knuckles.
“This collaboration with Moose Knuckles was natural from the beginning. The collection is about celebration and doing things your own way based on your instincts. I’m really proud of what we’ve created and I hope you all love it as much as we do”, these are the words with which the singer originally from Syracuse, New York, shared about the collaboration.
The campaign was shot in Utah Nature Park on a winter night earlier this year, and is a luxury take on functional cold-weather clothing.
“Moose Knuckles’ collaboration with Post Malone was inspired by the fearless spirit we all know and love about him. He is a master of collaboration in music and the same can be said for fashion. He is a true visionary and was very involved in every step of the process. We shot everything with a harsh flash in the dark woods, and it was the perfect environment. He really captured the irreverent, sassy rock star soul that he is”, said Moose Knuckles Design Vice President Tu Ly.
The brand decided to make the collection available for adults and children, including a kids category, inspired by the son of Bobby Greenleaf, Post Malone’s close friend and Creative Director.
“We chose to work with talents who share our same core values. Moose Knuckles x Post Malone is the most authentic form of an anti-luxury collection. We never took ourselves too seriously and when we met Post, our energies immediately connected”, Dominique Lagleva, Global Marketing Vice President of Moose Knuckles.
The Moose Knuckles X Post Malone collection is already available at mooseknucklescanada.com and at select retailers.