PUMA reintroduces the iconic Suede for 2024, representing diverse personalities that lie behind the iconic silhouette. This is evident in the latest campaign we present today, dedicated to telling the story of a shoe reinvented countless times, crossing styles, cultures, and different communities.

The Suede has always held a special place in our imagination. It all began in 1968 when the German company decided to release its warm-up sneaker, the Crack, which later evolved into the silhouette we know and have loved for a long time. Like many other sneakers, the Suede has defied the myriad of trends in the footwear world, thanks in part to its minimalistic aesthetic. Today, we are faced with a shoe that has successfully reinvented itself in the realms of music, style, and sports, truly becoming an icon.

The PUMA Suede Classic is available on PUMA.com, at PUMA flagship stores, and through selected retailers.